The dashboard is an easy way to get an overall picture of our ranking, backlinks, and organic traffic. And as a small company looking to drive brand awareness through search, their keyword exploration tools are essential to our SEO strategy. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits straight away.
Of the three popular backlink reporting tools (Majestic, Moz, Ahrefs), Ahrefs provides the most useful link data. Even in other areas of SEO, Ahrefs seems to always keep their toolsets fresh. They continually add in useful tools and features that make other software suites less relevant. The most recent addition is their site audit tool which provides a beautiful visualization of technical site issues.
SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
Localize Ad Campaigns: Paid search like the one offered by AdWords differs in the way it works from one country to the next. If you are targeting international clients, the advertisements have to be adapted for a specific geography. The local ad campaigns feature allows you to analyze keywords and texts from over a hundred countries in more than twenty languages. You are able to look at what keywords Dutch, French and American users are typing into search boxes to find the services products, etc. that they want.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Ahrefs make use of two link updates in your website - the Fresh Index and the Live Index. Fresh Index which updates at a longer time frame. It shows the dead links on your website, giving you the chance to change or reclaim the dead link. The Live Index, on the other hand, makes link updates every 15-30 minutes. This provides you with the chance to see regular link updates on your website.
Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.
The only tool which hasn’t received much of an update is the SEO audit tool, but then again it wasn’t broken or lagging in the first place. So, despite it not receiving much love from the developers, it is still one of the best features. It is comprehensive, descriptive and useful even for someone who's taken on the gigantic job of doing their own SEO. It gives everyone a good overview of how well things are going.
Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website.

The Organic Traffic Insights tool works by combining the Google Search Console and Google Analytics data along with its own algorithm to provide organic traffic data. The tool merges all the data in an easy to understand format which frees you from having to juggle multiple files in Excel. All of this makes it easy to identify which keywords are driving traffic to which URLs. This data comes in handy since you can now tailor the pages based on where the traffic is coming from to boost conversions even further. You will also know the reason behind major traffic swings. 

SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.

Over the past few months, we have been receiving a lot of requests from people to review SEMrush. One big reason is that it is touted as one of the best SEO software out there especially when compared to competitors like Ahrefs and Majestic. Don’t take me wrong both Majestic and Ahrefs are great, too but SEMrush has its own set of unique strengths that when leveraged properly can yield excellent results in the form of favorable rankings. That’s why we’ve taken the time and put in a lot of effort to write this SEMrush Review.

It depends on the size of your operation, but I think you could get just as much value out of the Mangools Suite. This is the group in charge of KWFinder. But you can also take advantage of their SERP watcher and LinkMiner, and SiteProfiler features since you have an established business. They aren't quite as powerful as Ahrefs, but they get you 90% of the way for about 50% of the cost.

Pros: The biggest advantage of SEMRush is the ability to generate enormous amount of the actionable data on the subject you want to research in. That allows to own the reliable data according to what you can confidently make the right decisions from the perspective of the SEO Strategy. This tool is beyond productiveness if it's used to its full capability. It's an invaluable everyday asset in my SEO projects.


You can hire me for as low as $2500 to do pure white hat SEO boosting this page’s authority and this site’s authority as a whole, which enables you to rank up higher in Google when you write a new post or it even boosts your already written live posts. You now have my email :) if you need me, just drop me an email, and we can take it on from there…

You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. You’ll get a notification when it is finished in your inbox. By running website SEO audits on a regular basis, you are tracking the progress of your website’s health. With the Compare Crawls and History reports, and mini-trends on the Overview, Issues, and Page reports, you can analyze the results of different SEO audits and track changes in the number of issues over time.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.

As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.


Building Relationships: Follow up on people linking to your sites to build even more beneficial relationships. You can also use this tool to find trustworthy influencers that are related to your business and who have established page authority. They can help you reach your target audience and earn you a valuable link in the process. Use this tool to see who they’re linking to or who’s linking to them. Reach out and discuss possible ways of getting a link or two from them based on the information our tool presents.
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