Many thanks for the insightful write-up on today’s approach to business building. I am particularly intrigued by your detailed explanation on keyword research and what better way to do it than to leverage on a tool that is a cumulation of years of marketing experience. SEO has evolved more and more into a complex and more buyer-focused process and I’m glad that there are people and tools like SEMRush to assist. Looking forward winning a copy.
The My Reports tool also enables the creation of custom reports complete with your business’s logo, annotations, comments, and other features. All of the custom report features exist to highlight and clarify your findings, structure, etc. You can also use pre-defined templates which makes it possible for anyone in your team to create a report and even schedule its creation.
Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.
Social media is by far one of the best ways for a business to engage with their target audience and consequently create brand awareness. The Social Media Tracker tool by SEMRush affirms the need for companies to use social media but turbocharges their effort. The tool provides information on things like the top performing posts by competitors so that businesses can see what they have done correctly to engage with people then compare that with their own engagement. This type of comparison is invaluable since it allows companies to hone their social media campaign based on what’s working for the competition.
Check Domain Competitors: The Advertising Research tool provides a list of common keywords, online competitors’ AdWords spend, and estimation of paid traffic. The system will exclude results which aren’t from the real market of the domain by analyzing the overall number of keywords for every domain and the number of domains’ most common keywords. If the domains have a very high number of common keywords, they can be considered competitors. So, you can then focus attention on your PPC rivals.
Ahrefs boasts the best link database among any system out there. It does most everything -- link monitoring, alerts, calculated metrics, the richest clickstream blend out there, and much more. Its UI is cluttered in a good way and the company has quick and polite support. And Tim Soulo -- the public face of Ahrefs -- has done a ton of good for the SEO community.
Don’t know how many of your keywords are currently ranking at the top of Google search results? Or are you finding it hard to track all your keyword positions? If yes, SEMrush can help you track all of your keywords. It creates a list of all the keywords at one place and helps you check their positions whenever you logged into the SEMrush pro account.
Brian is the founder of MeiggsMedia and has a love for digital marketing, entrepreneurship, and personal finance. Brian has been quoted in several online publications, including Yahoo! Finance, NASDAQ, MSN, AOL, Discover, GOBankingRates, Student Loan Hero and more. When not helping others reach their goals, Brian can be found at the gym, traveling, exploring Washington DC, or helping bloggers, entrepreneurs, and small businesses succeed at MeiggsMedia.
We're using Ahrefs to drive our entire approach to SEO. It's Keywords Explorer tool is more accurate and does a better job of uncovering related terms and ideas than another platform we were using previously. This has enabled us to better validate our content ideas and improve our keyword research than before, and the benefits have been measurable.
SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.
Ahrefs is an all-inclusive software tool that includes the necessary features you need to rank above your competitors. Site auditing and SEO analysis are some of the notable features. I like how it analyzes my website pages and highlights what parts of a page require improvements to help achieve the best ranking. Another item that I like is the inbuilt analysis and tracking of competitor websites to help determine their backlinks and use them to grow your own website. Ahrefs has an extremely large database of backlinks to make this possible.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.