There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.
Pros: Mostly all SEO Specialists nowadays are using SEMrush (in combination with other tools), and it is effective either for your small personal site or blog, or ever for larger corporation sites. On SEMrush you will find different tutorials in order to get started, SEO audit check, plenty of features in order to analyze your keywords rankings, organic traffic, PPC progression and how to analyze your competition.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
Yes when I bought it few months back, It has nothing for Indian version of Google. So, I bought it for my client. Later, company extended my account for 3 more months for writing the review. 🙂 But I was not using it because my blog has very less organic traffic from other countries and I also write articles for Indian users. Now, I can do proper research for Indian users and track competitors 🙂
Important note: The code is already active and will remain active for the next couple of days only. It gives 14 day free access to SEMrush Pro account. You are required to enter the credit card information to sign up for the above trial, but you can cancel it at any time before the trial expires and if you forgot to, within 7 days after you get billed (guaranteed refund time). So you won’t lose anything if you are not satisfied with their features.
I just tried and its working fine from my end. When clicking on the link, you should be taken to the SEMrush page where you should be able to grab SEMrush pro account for free for the next 14 days worth $47. Please clear cache for your browser and try then. Please let me know if you still face any issue in claiming the 14 days SEMrush pro account for free.
AHREFS is certainly a great tool for bloggers and internet marketers. You have explained every functionality in great detail. I liked the link intersection part. It provides ou with a great opportunity to get backlinks from sites which are usually linking to your competitors. Further, its adds to the fact that these types of backlinks would be easier to get as compared to the ones that we search manually for any website. Plus, these would be niche specific too!
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.

Get Product Feed Insights: While Google AdWords may use keywords to decide if an ad should be shown product listing ads tend to manipulate the product feeds. So, the competition’s PLA feed is a secret, but that’s where this feature comes in. The Position Report generated shows keywords that are signaling their listing to show ads, their PLA’s ranking in search results, the PLAs that are popping up for each keyword, and a promoted product’s price and title amongst a few other things.
After auditing your site this tool gives you suggestions where your site needs changes. It gives full details about how many external backlinks your website has and you can make more backlinks by see your competitor site backlinks details. This tool also helps to find which keywords are helpful for our website & which keywords give organic traffic.
One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.
SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update. 

As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
Detailed breakdown of all our key SEO metrics and performance history. It's very easy to compare our performance against competitors, and identify new opportunities to improve. The "link intersect" tool is amazing! You can easily see who's linking to your competitors and not your site, and work through the report list to build your presence on those domains.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
I’m a big fan of Semrush however I do find the data more reliable for the bigger markets like the UK and the USA as opposed to Australia or Asian sites. I have generally used it in the past when I have specific projects going on in these larger markets as opposed to subscribing continuously. It is actually quite easy to start and stop the subscription. If I had the ongoing need I would definitely have an ongoing subscription.

The My Reports tool also enables the creation of custom reports complete with your business’s logo, annotations, comments, and other features. All of the custom report features exist to highlight and clarify your findings, structure, etc. You can also use pre-defined templates which makes it possible for anyone in your team to create a report and even schedule its creation.
Overall: I have always had a positive experience with SEMrush. They are a supportive team and it is relatively easy to find up-to-date tutorials to help you to get the most out of their suite of tools. New features are being added all of the time, so the SEMrush team does a very good job of keeping pace with the changing world of SEO. They are clearly active in the community and work hard to share their expertise. With their 14 day trial offer you really cannot go wrong.
The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
Pros: SEMrush offers many ways for comprehensive competitve research. It is a must have for every search engine optimizer. Information handled is extensive and can be passed on to clients easily and for our team to use efficiently. SEMrush has a SEO community aspect, the training base and integration is excellent. Videos and webinars are offered for comprehension and awareness.
Pros: I use the free version for my small e-commerce website. I have been able to link up my social media accounts so I can keep track of how they are doing and how much more (or less) engagement they each get week-on-week/ month-on-month. I've input my competitors so I can see how they are doing when comparing to mine (it's nice to know if my rankings have reduced and others have, it's perhaps a seasonality thing) SEMrush gives you masses of tips to help you improve your website, really drilled down into tips per page. My account is limited as it's the free one so I get updates monthly as to how my page tips are doing (such as I need to add ALT tags) but I actually like monthly reviews as it gives me plenty of time to get cracking and make a dint in my to-do list.
One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.
Great article. Before reading this I was practically sold on SEMrush. However, after reading this article and the comments from other readers, I’m realizing I shouldn’t be so quick to pull the trigger and that Ahrefs may in fact be what I’m looking for. I will most likely do the trial period for both before deciding, but this article definitely opened my eyes to Ahrefs possibly being my best option (instead of SEMrush). Thanks for taking the time to write this article. Great work.
A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
What I like best is the number of tools offered to manage your client work. Two items I rely on weekly are site audits and search visibility tracking. In addition to this, there are tools offered for organic and paid competitor research which are fairly thorough, as well as optimization recommendations and backlink opportunity reports which can be useful, once the necessary setup has been process. Overall, SEMrush has become a fairly robust tool in the past couple years.
In our experience, the Lead Generation tool is pretty useful but perhaps most if you’re running a SEO business and want to collect sales leads. What it does not tell you is which pages were crawled. So, you better prepare an answer to this question just in case a prospect asks. Though in our experience it is a pretty useful tool which is packaged in an easy to use interface.
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.

If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
The CPC Map is a handy tool which will give advertisers a good overview of the prices they can expect to pay for a particular niche in a particular region. However, the tool still needs more work, and the markets need to be expanded further especially into non-English speaking territories. That said the ones it currently operates in are pretty big and most people will be targeting English speaking regions anyways, so it is still worth exploring.
Pros: SEMrush has grown as a big time favourite in the domain of SaaS in the past decade or so. It has captured all types of clients, big and small due to its versatility and powerful package. Some of the well known clients include Quora, eBay, BNP Paribas etc. It has been awarded the best SEO suite of 2018 by various agencies like MENA, SEMY US Search Awards.
SEMRush provides us with reports on SERP placement, keywords, SEO placement, competitors' SERP strategies, and backlinks. It's an invaluable tool for data which aids in analysis, guides marketing decisions and keeping clients informed of progress in SEO strategies. It was helpful to show how the results of a technical audit increased site visibility. Also good for tracking ad and keyword campaigns.
The Content Analyzer tool also helps you compare different posts against each other and provide you with suggests as to how to improve the content for Google. The other neat feature of this tool is it tracks the performance of the content published on external websites. The Post Tracking sub-feature of the Content Analyzer provides the necessary metrics needed to evaluate how well the material is doing on a partner or referring websites.
SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.
It is also an excellent tool for anyone searching for relevant long-tail keywords that apply to their business. Long-tail keywords help to create more opportunities for ad campaigns, copy, content, and anchor text which boosts SERPs. All of the best keywords that you’re interested in targeting can be combined into one list for easy later reference that way you have all the required data on hand when needed.
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