The backlink index is one of the best too though at the time of writing, Moz has just improved their index. Regardless of index size, which theirs is large enough, the type of data they provide is the most useful. The broken links data is probably the most useful that isn't easily matched by other tools. Additionally, going back to the content explorer, you can find unlinked mentions, a feature that appears to have been removed in Moz's "new" tool (I may just not be able to find it).
In our experience, the Lead Generation tool is pretty useful but perhaps most if you’re running a SEO business and want to collect sales leads. What it does not tell you is which pages were crawled. So, you better prepare an answer to this question just in case a prospect asks. Though in our experience it is a pretty useful tool which is packaged in an easy to use interface.
Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
Semrush has helped our organization in different ways as it not just improved our website ranking but also enable us to make our clients happy by providing the best results. Semrush helped us by letting us know about the backlink opportunities. The tool also allows generating performance report which saved our time as we were able to send SEO performance reports to our clients any time.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.

Important note: The code is already active and will remain active for the next couple of days only. It gives 14 day free access to SEMrush Pro account. You are required to enter the credit card information to sign up for the above trial, but you can cancel it at any time before the trial expires and if you forgot to, within 7 days after you get billed (guaranteed refund time). So you won’t lose anything if you are not satisfied with their features.

Brand Monitoring is essential since it allows you to figure out how popular the brand is becoming. Each time a customer or some other business mentions your brand on a blog or social media post it has a positive effect on your image and also on SEO. The tool will provide you with information if someone or some entity has mentioned your brand. So, you know who is talking about the brand and if what they are saying is negative, positive or neutral. That will give you some ideas as to if you should follow up on those mentions or leave them alone.


It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.

Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!
Each company has its own characteristics, and can need a specific Marketing Software solution that will be adjusted to their business size, type of customers and staff and even particular niche they cater to. It's not wise to count on finding a perfect solution that will work for each company no matter what their history is. It may be a good idea to read a few SEMrush reviews first and even then you should keep in mind what the solution is supposed to do for your business and your workers. Do you require an easy and straightforward service with just elementary functions? Will you actually make use of the advanced functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy app that will fit your budget.
Start by going to the Keyword Magic Tool or click on the Topic Research, enter in a seed keyword that you’re targeting and analyze the table of all the related keywords. Then choose one with a difficulty score of around 65 or below. Open the SEO Content Template, enter the selected keywords from the tool and review the template suggestions. The template will continue to provide you with recommendations and allows you to see how well it's going. It also ties in with the SEO Writing Assistant plugin for WordPress and Google Docs.

SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)

Recommended Keywords: In my opinion, this is the most important feature because it is hard to rank for a given keyword without using related keywords a couple of times. So, you can’t rank a plumbing page without mentioning water, pipes, and faucets. It recommends keywords which are marked in gray and once they are used those keywords turn green. That’s an excellent visual indicator of which keywords were used.
Recommended Keywords: In my opinion, this is the most important feature because it is hard to rank for a given keyword without using related keywords a couple of times. So, you can’t rank a plumbing page without mentioning water, pipes, and faucets. It recommends keywords which are marked in gray and once they are used those keywords turn green. That’s an excellent visual indicator of which keywords were used.
Traffic over time: You can find out the traffic trend of the competitor website from this chart. Very useful to know their content marketing strategies. A steady increase of traffic line showcases that they use white-hat SEO strategies and use proper content marketing strategies. On the other hand, quick bump up of traffic and a quick breakdown of traffic reveals that the particular website has used black-hat SEO tactics and Google has penalized it.

There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.

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