Lite allows you to have a 7 day trial for $7. After the trial ends, it costs $99 per month or $990 per year. This plan allows you to track up to 5 projects (websites) and track 500 keywords per project. You can search 25 batches of keywords per day, but you can search up to 10,000 keywords per batch. I like to use it to search multiple ideas for long tail keywords at once so I don't use up all my searches.
Google cares about Content first and Links second when it comes to how it ranks a page within it's results. This tool allows us to see where competing domains are earning links and insights into the specific content that attracts links for the competition. This insights assist us in creating an actionable strategy for our clients using a CRM such as Buzzstream to import data into.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
What I like best is the number of tools offered to manage your client work. Two items I rely on weekly are site audits and search visibility tracking. In addition to this, there are tools offered for organic and paid competitor research which are fairly thorough, as well as optimization recommendations and backlink opportunity reports which can be useful, once the necessary setup has been process. Overall, SEMrush has become a fairly robust tool in the past couple years.
We consider the backlink checker the single most advantageous tool for anyone who wants to improve their backlinking strategy. It also helps you view sources of referral traffic so that you’re aware precisely as to where they are coming from. Not to mention the fact disavow traffic or backlinks from spammy websites. Speaking of spammy websites the backlink checker helps keep you up to date on the latest backlinks, and if you spot a series of links from bad sites, there is a good chance someone is running a malicious campaign against you. So, you have the opportunity to stop it before Google ends up sandboxing your website.
General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.
Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
One of my favorite things is the SEO Ideas module where it gives you specific things you can do on each page that will help you improve your organic traffic. While you can figure some of this out through the normal audit, having these extra ideas helps with getting the creative juices flowing. There is also a very large amount of competitive research, content idea generator and so much more. It's astounding what all is there!
Social media is by far one of the best ways for a business to engage with their target audience and consequently create brand awareness. The Social Media Tracker tool by SEMRush affirms the need for companies to use social media but turbocharges their effort. The tool provides information on things like the top performing posts by competitors so that businesses can see what they have done correctly to engage with people then compare that with their own engagement. This type of comparison is invaluable since it allows companies to hone their social media campaign based on what’s working for the competition.
Building Relationships: Follow up on people linking to your sites to build even more beneficial relationships. You can also use this tool to find trustworthy influencers that are related to your business and who have established page authority. They can help you reach your target audience and earn you a valuable link in the process. Use this tool to see who they’re linking to or who’s linking to them. Reach out and discuss possible ways of getting a link or two from them based on the information our tool presents.
Now the Domain vs. Domain tool is a rather unusual visual tool which allows you to compare up to 5 different domains. You can then compare and contrast data from all of the domains. It is handy for SEO experts who want to conduct and later update their competitive analysis of the industry and where they fit in. The Venn algorithm uses diagrams and other essential bits of data to give you a pretty good idea of where your website is placed in the grand context of the niche.
Detailed breakdown of all our key SEO metrics and performance history. It's very easy to compare our performance against competitors, and identify new opportunities to improve. The "link intersect" tool is amazing! You can easily see who's linking to your competitors and not your site, and work through the report list to build your presence on those domains.
With Ahrefs, users get the best backlink checking platform in the industry. With just a few clicks of the button, users have a crystal clear profile of any website or URL. From links to anchors as well as the strength of the backlinks, Ahrefs reveals them all in an instant. Users can also monitor backlinks and follow their growth overtime and deploy smart filters and advanced reporting features to quickly discover relevant data.
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.