I really like the projects you can set up in SEMrush. We have a lot of different solutions so I create projects for each one with specific keywords. Then I used the project dashboard to see how that set of keywords is ranking, trending, SEO suggestions, social etc. I also like that within the project you can see specific landing pages and what keywords are ranking for that landing page.
The Content Explorer is a nice addition for convenience, but it doesn't come close to replicating what a tool like BuzzSumo can do. Then again, it likely isn't intended to, but it's the one area of the product that feels like it might be a bit tacked on at this point. This isn't so bad though as the feature still offers a useful purpose, it's just that purpose is a little shallow.
Finding the right keyword is extremely essential when you are trying to reach your target audience via organic search engines. This feature helps you dig out the keywords that can help you increase and improve your search engine ranking. Along with that, you can also know the content strategy your competitor might be using to drive the organic traffic to their website.
Pros: SEMRush is a full-fledged powerhouse for SEO building strategy and SEO audits. It's pretty beefy, so I would only recommend it if you have the time and patience for SEO, as the software gives a ton of outlets in looking up actionable items for your SEO Strategy. The first thing that I really liked with SEMRush was the initial SEO audit of my site -- I was able to see what's good and what's bad about my SEO, and the quick errors or warnings for title headers and ideas for gaining more traffic was awesome. Moving on, I found their analytics just as good as Google Analytics, showing me where my traffic is coming from and where I can improve my paid search positions. I haven't used the Social or Content aspects of SEMRush but social listening looks to be baked in well and integrated nicely. If you're in the market for seeing how your organic and paid search traffic plays a part, and then strategizing in how to improve your overall position against organic search and then your competitors, I'd recommend SEMRush.
The thing that I liked the best about Ahrefs is that it contains a huge database of backlinks when I've checked my own website and my competitor's websites. This has allowed me to dig deeper and find out their exact linkbuilding and SEO strategies. Ahref contains a lot of tools and features that will make the life of an SEO professional or webmaster who wants more search engine traffic a lot easier. One of these features is the batch analysis feature. Basically, instead of entering your competitor's backlinks one at a time you could actually enter it once. This allows you to quickly check on the SEO metrics for a lot of competitor URLs in just one click.

Pros: SEMrush offers insight into all things digital. In my experience with a few similar tools, SEMrush is the most comprehensive and easiest to use. It offers insights, reporting, tracking and planning for our clients' digital programs. We can even gain tons of insights into prospects' current digital marketing initiatives which helps close leads. It integrates with numerous other tools and is definitely a tool that will be the leader for at least the next few years.


Many businesses use Google’s massive Display Network to improve their search advertising. So, the SEMrush Display Advertising feature is another great addition since it gives you information regarding other companies using the display network. You’ll also find out which are the most successful display ads leveraged by the competition. By analyzing leaders in your niche it allows you to tweak your own images, ad headlines, call to action and ad copy amongst other things. You can also see how many ad impressions they received and if it had any conversion potential. Finally, the other important aspect of the feature is being able to compare media banners with text only advertisements to see what is working better for the competition.
Thanks for the article, really gives some clear insights.I am currently testing out Ahref’s and have tested Moz and Semrush in the past as well. In my opinion Ahref’s UI is the best and clearest. I will have to test Moz and Semrush again i am afraid to be sure which one to start using. Have been using SE Ranking for rank tracking mostly but have noticed rank positions are not accurate most times.
I loved it! I am currently on a 7 days trial and will look forward to monthly membership! However, one thing that I would like to add, I have used both SEMrush and Ahref, and I believe that SEMrush has a great UI/UX when comparing to Ahref. However, this will quickly escalate when we’ll use Ahref for at least 2 days continuously. I am now addicted to Ahref, when I started using it I remember it was really difficult to get comfortable with the tool whereas SEMrush is easy to get comfortable. But SEMrush is way behind in auditing backlinks, Ahref is very strong for keyword research and backlink findings. What do you think? 

I just tried and its working fine from my end. When clicking on the link, you should be taken to the SEMrush page where you should be able to grab SEMrush pro account for free for the next 14 days worth $47. Please clear cache for your browser and try then. Please let me know if you still face any issue in claiming the 14 days SEMrush pro account for free.
Faizan, since you have a new blog, so you should go for least competitive keywords. You can use SEMrush Keyword difficulty (KD) metrics while doing keyword research for your niche. Don’t target keywords that has more than 50 KD and monthly search volume should not be more than 500-600. Please let me know in case you have any additional question for me.
Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.
Ahrefs is a system that offers users with the world’s largest index of live backlinks. The service provides businesses of all sizes and individuals with a reliable and solid backlink checker tool that delivers detailed backlink profiles for any URL or website. This backlink application gives users with a very large and clear image of any website or URL’s background. Ahrefs allows users to see what websites link to a particular URL, they anchors that they deploy, how strong the backlinks are and more.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
Brand Monitoring is essential since it allows you to figure out how popular the brand is becoming. Each time a customer or some other business mentions your brand on a blog or social media post it has a positive effect on your image and also on SEO. The tool will provide you with information if someone or some entity has mentioned your brand. So, you know who is talking about the brand and if what they are saying is negative, positive or neutral. That will give you some ideas as to if you should follow up on those mentions or leave them alone.
Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.
It is very expensive for one user. Many companies are forced to share a login because purchasing additional user licenses is cost prohibitive for a small agency. Most small agencies and startups would only utilize the tool a few hours per week. Competitors are offering an unlimited user package, which is quickly becoming a tempting offer as their platforms improve. 

The end product of keyword research, link building, social media engagement, and influencer marketing is to drive the right people to your website. Why? Because when you succeed at it, you’ll smile to the bank.As you can imagine, most businesses and website owners are trying to spy on their competitors manually. Of course, the manual has its place. But it’s time-consuming and boring.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!
Pros: SEMrush is a very effective tool for SEO. It has a simplistic approach and it allows users to see all the relevant data of any websites. It has a very detailed keyword analysis tool that can show many related keywords, traffic data and competitors. The backlink analysis tool is another great feature of this app. I can see all the websites that are linking to mine, their countries and IP addresses, their anchor texts and if the links are follow or nofollow.
Pros: The biggest advantage of SEMRush is the ability to generate enormous amount of the actionable data on the subject you want to research in. That allows to own the reliable data according to what you can confidently make the right decisions from the perspective of the SEO Strategy. This tool is beyond productiveness if it's used to its full capability. It's an invaluable everyday asset in my SEO projects.
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