The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
Pros: Seo tools are common in these days for beginners to find right keywords and back links .mainly what users are searching is important. well SEMrush is one of the good software in internet to help you in search results,backlinks,best keywords which your website rank higher and extra.you can use this website for any particular topic .there are so many options in this website to grow your channel.it works for websites or videos or products.SEMrush will give you right domain comparrison also.howmuch volume is searching for particular keyword is most important thing so it is the place you can get all the information.try it
Semrush has helped our organization in different ways as it not just improved our website ranking but also enable us to make our clients happy by providing the best results. Semrush helped us by letting us know about the backlink opportunities. The tool also allows generating performance report which saved our time as we were able to send SEO performance reports to our clients any time.

Pros: SEMrush offers many ways for comprehensive competitve research. It is a must have for every search engine optimizer. Information handled is extensive and can be passed on to clients easily and for our team to use efficiently. SEMrush has a SEO community aspect, the training base and integration is excellent. Videos and webinars are offered for comprehension and awareness.
Top Referring Content – This displays the most popular page that links to your target website. They determine the popularity of the page through the number of social shares it has. You can use this to help your SEO campaign by knowing which page/website has a decent social media following, and you can partner with them for more link opportunities to improve your backlink profile.
I thought I was the only one confused between these two tools. I wasn’t sure which SEO tools to use and whether I should prioritize Ahrefs over Semrush or the other way around. I know they have different features. When it comes to keyword research, Semrush is better, but for backlink analysis, it’s Ahrefs. This comparison helped me decide which one to get. Thanks for the article! The comments above also helped me in my decision.
Pros: I love how simple SEMRush is to use and how intuitive their UX is. I've used their topic research tool for clients and it has helped inform their entire content marketing strategy, from the calendar itself to the amount of paid/organic attention we give each piece of content. Their tool is always fast, loads quickly and is easy for novices to understand.

Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.


The tool also helps you discover and follow the hottest topics in your niche via the nifty hashtag reports. You can see which hashtags are making posts more engaging and take a peek at what your competitors are doing. Plus, it allows you to see who has mentioned you, your brand or products with a comprehensive “Mentions” report. The report also helps you discover PR opportunities.
Cons: SMErush is good but they can give keyword suggestions not exact search results because there is one keyword which is very popular but it will show volumes of search results but there is already tons of competiters are there.if this software find some future topics that will help who are using this website.if you add future topics and future videos section people go for that topics and some traffic will divert to that particular topic and everybody get thier share in future topics.if web traffic split in other topics all are happy incliding begginners

Ankit, you have very nicely explained the difference between SEO and SEM. I understood them to be part of it each other, but never gave it a proper thought. Search Engine Optimization (SEO) is a technique that helps raise up our (search) rank bring more traffic to our website. While Search Engine Marketing (SEM) is a larger concept that includes SEO as well. Internet Ads are an important component of SEM.

The pricing policy. I purchased the tool for 12 months in end of Jan 2018. This included 5000 SERP updates with a standard plan and all of a sudden, Ahref changed this back to 1000 without any warning. Their pricing page wasn't even reflecting this change, and I was informed about that when talking to a support rep. I understand the Company wants to increase pricing based on improved tools, but when you have made a 12 months purchase in advance, you would expect this new pricing to apply by the end of your contract at least... Or potentially to be grandfathered in the old pricing. But No - Ahref will basically apply this very aggressively with no warning at all or heads up. It's sad, in fact very sad as it shows the company is definitely not customer-centric.
Recommended Keywords: In my opinion, this is the most important feature because it is hard to rank for a given keyword without using related keywords a couple of times. So, you can’t rank a plumbing page without mentioning water, pipes, and faucets. It recommends keywords which are marked in gray and once they are used those keywords turn green. That’s an excellent visual indicator of which keywords were used.

If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.

Spying on competitors have become the norm these days. Without knowing what and how your competitors are doing, it is difficult for a marketer to decide on a marketing technique that will not only drive traffic but also enable conversion. When it comes to website ranking, only paid ads do not serve the purpose. Although paid ads are a quicker way to come to limelight, organic search results are what actually ensure yours stability in the market. Tools like SEMrush helps in digging out the tiniest information about your competitors and thereby, improve your search ranking considerably.

If you’ve gone through the whole post, we have clearly mentioned that we’re using SEMrush for a long time and also got a lot of better results with it (it means, we’re clearly mentioning that SEMrush can be a great choice for bloggers). But that being said, Ahrefs is not a bad tool either. In fact, both these tools have almost similar features with similar pricing plans. First, give a try to SEMrush with our free trial once and you’ll mostly end up using it.
CPC Map is a nifty little tool developed by SEMrush to provide advertisers with an overview of what Cost Per Click advertising will cost them in different locations within the country. That said it still does not tell you which areas will be the most receptive and affordable to advertise in online. However, it still provides you with an easy way to evaluate the cost of advertising in a potential of a state or region. You can use the tool to compare search volume and PPC costs across a multitude of industries. It is great for market research or for a consultant who is about to quote a price to a client.

Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.
A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
The Content Analyzer tool also helps you compare different posts against each other and provide you with suggests as to how to improve the content for Google. The other neat feature of this tool is it tracks the performance of the content published on external websites. The Post Tracking sub-feature of the Content Analyzer provides the necessary metrics needed to evaluate how well the material is doing on a partner or referring websites.
SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.
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