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Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.
The organic search report provides SERPs or Search Engine Ranking Position that the competition is targeting. That will enable you to target the same keywords as you compete for the top spot. Also, SEMrush’s organic Search Report allows you see the best performing keywords that your competitors are using to drive traffic as well as a list of new competitors which may otherwise be missed or not been fully aware of with any other tool. It also allows for the monitoring of competitor rank changes of different domains you choose. So, you are always hot on their heels.
The tool allows you to find high-volume keywords as well as long-tail, low competition keywords for you to target. You can easily find an excellent set of keywords to start building your list which will then be used as part of the SEO strategy for the website. Not only that but you’ll get information for the value of each type of keyword, its CPC value, number of results, volume and even ad copies, etc. Plus, there is information about the topmost ranking domains for every keyword. Also, users can analyze keywords for mobile and desktop performance.
Under “Top Organic Keywords” section when you click full report, you are allowed to checkout only first 10 results. It helps me understand which keyword is sending maximum traffic to my competitor’s website. I analyse the keyword for its competitiveness if in case I want to target it. Alternatively, using it as a seed keyword, I perform keyword research through Long Tail Pro.
I have been using this Tool for around two years for generating SEO reports for my client and company as well. There are different features which i like most, for instance- Backlink checker, Traffic analytic and domain vs domain. Semrush is the best tool I ever used to do Search Engine Optimization. When it comes to backlink then Semrush is my favorite due to its accuracy and specificness. In addition, Semrush has also helped us to improve our website's search engine ranking by providing insights. The tool also provides a management feature where we can add our project and work on them for a long time. Its been an awesome journey with Semrush. The tool enables us to work on different projects at the same time.
Overall: Being new to the market and having a relatively young business and domain visibility, we are competing with the giants in terms of company size, their history in the business, their domain age. It's a big challenge to even rank against this giants when it comes to organic search. That is when a tool like SEMrush is able to tell you where you are against your competitor and what you can do to beat them in ranking position. And so we did for at least some of the biggest name in the industry. We aim to be on position 1, soon!
Depending on the plan, you are only allowed up to 100 domain searches a day. If you purchase their top tier plan you only get double of that. Sometimes it can take you several days to do certain types of research. This can start to get a little bothersome as we work with several clients and all of them need to use this software to make sure everyone is getting the best work that we have to offer.
Readability: The readability metric isn’t something new. However, the fact that gives you the opportunity to match your text’s readability to that of the top 10 competitors in the niche is interesting. A readability score of 56.4 is considered to be “fairly difficult,” to read and so the target is usually 60 and beyond if the niche requires it. For some texts, the readability should be more complex because that’s what the target audience expects and the tool makes that suggestion.
Many businesses use Google’s massive Display Network to improve their search advertising. So, the SEMrush Display Advertising feature is another great addition since it gives you information regarding other companies using the display network. You’ll also find out which are the most successful display ads leveraged by the competition. By analyzing leaders in your niche it allows you to tweak your own images, ad headlines, call to action and ad copy amongst other things. You can also see how many ad impressions they received and if it had any conversion potential. Finally, the other important aspect of the feature is being able to compare media banners with text only advertisements to see what is working better for the competition.
The Overview Report shows issues which are of the highest priority, and the ones which are most frequently found on the website. If you want to fix a problem that’s reoccurring throughout the website then click on the Issues Report, and it shows all the URLs of all the pages which are affected. While the Page Report shows all the issues on a particular landing page.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
Pros: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.
If you’ve gone through the whole post, we have clearly mentioned that we’re using SEMrush for a long time and also got a lot of better results with it (it means, we’re clearly mentioning that SEMrush can be a great choice for bloggers). But that being said, Ahrefs is not a bad tool either. In fact, both these tools have almost similar features with similar pricing plans. First, give a try to SEMrush with our free trial once and you’ll mostly end up using it.