Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.

Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.


Pros: They have updated this product a ton since I first started using it. Every update has been extremely useful. I'm able to export a full SEO report for clients - this includes an overall site audit with a breakdown of the site/ what to improve, organic keywords, position tracking, backlink report, link building opportunities, sample PPC ads and they've newly added social media information that I haven't had the opportunity to test out yet. I just learned they offer certifications too so I'm excited to dig into those!
There are numerous SEO tools out in the market, however, if link building is the topic at hand, then I honestly think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and it also has one of the best features for finding broken links, curating skyscraper articles, and link reclamation.
Topic Research is an innovative and useful tool currently in beta and free for paid SEMrush users. However, once the beta period is over those who wish to use the tool may have to pay a currently undeclared amount of money. Now with that out of the way the Topic Research tool works by helping marketers discover the most popular content within their niche across the internet. You’ll find hundreds of headlines which could potentially resonate with your target audience. Also, a list of FAQs is presented which ensures that you’re answering all the questions that your target audience may ask.
There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.

Longtail Keyword Research Made Easy: Every SEO specialist knows that relying on just the top 3 or 4 keywords isn’t the right thing to do. While you should focus on them since they have the largest volume but each day there are people using thousands of long tail queries which generate significantly less traffic, but the keywords are easier to target. Interestingly, these long tail keywords combined present on average 70% of search traffic. SEMrush collects long-tail keywords with a search volume of around ten queries a year. The keywords are shown in ascending order by volume. Since they have less competition, it is easier for your website to rank for them. Over time they can become a significant source of traffic.


We have done the comparison posts around these tools here https://bloggerspassion.com/semrush-vs-ahrefs-review/ and here https://bloggerspassion.com/moz-vs-semrush/. Please go through both the review posts and go with the SEO tool which fulfil your needs. You can also try Free trial for these SEO tools. And go for the premium version of a SEO tool which you feel is best for you.
The software is very easy to use and understand, it comes packed with lots of features that you may need two or more software suites to do. I find it worth far more than we pay for it. It has payed for itself in a very short time. It allows me to get very granular with my searches and also lets me export a lot of information so that I can make business decisions based on the whole picture. 

Brian is the founder of MeiggsMedia and has a love for digital marketing, entrepreneurship, and personal finance. Brian has been quoted in several online publications, including Yahoo! Finance, NASDAQ, MSN, AOL, Discover, GOBankingRates, Student Loan Hero and more. When not helping others reach their goals, Brian can be found at the gym, traveling, exploring Washington DC, or helping bloggers, entrepreneurs, and small businesses succeed at MeiggsMedia.
AHREFS is certainly a great tool for bloggers and internet marketers. You have explained every functionality in great detail. I liked the link intersection part. It provides ou with a great opportunity to get backlinks from sites which are usually linking to your competitors. Further, its adds to the fact that these types of backlinks would be easier to get as compared to the ones that we search manually for any website. Plus, these would be niche specific too!
Cons: If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.  They helped the industry turn for the better, and SEO has never been simpler. With the tools such as Ahrefs being available in the market, it became simple for us to get better at what we do.

Guess I’ve overlooked more than a few things that SEMRush has to offer. I’ve used it here and there in the past, primarily for PPC projects for me or a client. Content marketing is more of a foundation than a tactic for me personally. Looking like SEMRush can make things easier for me in regards to content research/marketing. Good guide and insights Matthew. Work smarter, not harder, right…
Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : )

The thing that I liked the best about Ahrefs is that it contains a huge database of backlinks when I've checked my own website and my competitor's websites. This has allowed me to dig deeper and find out their exact linkbuilding and SEO strategies. Ahref contains a lot of tools and features that will make the life of an SEO professional or webmaster who wants more search engine traffic a lot easier. One of these features is the batch analysis feature. Basically, instead of entering your competitor's backlinks one at a time you could actually enter it once. This allows you to quickly check on the SEO metrics for a lot of competitor URLs in just one click.
The audit is for all pages and not only one. What happens in the majority of the cases is that pages / posts have similarities so you can group them together. For example the pages of a website may be ok but the blog post pages may be missing titles. It’s a lot of work especially for a 500 pages website but you can start from the most important pages first and work your way to the rest

Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.


We're using Ahrefs to drive our entire approach to SEO. It's Keywords Explorer tool is more accurate and does a better job of uncovering related terms and ideas than another platform we were using previously. This has enabled us to better validate our content ideas and improve our keyword research than before, and the benefits have been measurable.

You sell things and source them in China or want to? Alibaba is the single biggest platform for finding suppliers for, well, anything that can be shipped. Use our Alibaba longtail keywords finder to tap into the millions of products you can buy and sell. No matter if B2C or B2B, for dropshipping or Amazon FBA, shipping containers or airdropping, here the professionals trade.
Whether searching for a product or determining what others are buying, entering a keyword is the first step. Select the ebay longtail keywords from the list that are most relevant and download them. By typing the results into Ebay, you will quickly see if there is a demand for your product. As a buyer you will get the most relevant products to your search.
Finding the right keyword is extremely essential when you are trying to reach your target audience via organic search engines. This feature helps you dig out the keywords that can help you increase and improve your search engine ranking. Along with that, you can also know the content strategy your competitor might be using to drive the organic traffic to their website.
In general, I love Semrush. It's a lot of information. Even if some of the information in the database is a little outdated, the huge amount of data and ideas you can get from Semrush is worth it. You even get extra things like social networking tools. It is ideal for SEO and PPC campaigns. I can see the data on my website with a single click of a button. It also allows me to keep track of my keywords, but I think they are not as accurate or that the data has not been updated recently. SEMrush is a great tool for any online business. It helped us to rank higher in the search engines. In general, I must say that I would recommend the tool to other people. The speed of the scans is a great advantage, you can set up a scan in progress and in a matter of minutes it is complete.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.

Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.
The Overview Report shows issues which are of the highest priority, and the ones which are most frequently found on the website. If you want to fix a problem that’s reoccurring throughout the website then click on the Issues Report, and it shows all the URLs of all the pages which are affected. While the Page Report shows all the issues on a particular landing page.
Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.  They helped the industry turn for the better, and SEO has never been simpler. With the tools such as Ahrefs being available in the market, it became simple for us to get better at what we do.
If you're okay with the pricing they offer – Ahrefs is the perfect solution for any content creators out there. You are able to step up your SEO game with data on number of backlinks as well as info on that particular site. But before you start using Ahrefs, try out what Google already offers first, maybe it will be enough for you in the beginning.
This feature can definitely help your SEO campaign, specifically, your link building campaign because you now have the capability to see all of the domains that removed your link from their content, and you can contact the webmaster to see if you can reclaim the lost link – this means that you now have the opportunity to either improve or continue your outreach and overall link building goals.
Since each organization has specific business needs, it is advisable for them to desist from looking for a one-size-fits-all faultless software solution. Needless to say, it would be pointless to try to find such a platform even among popular software platforms. The smart thing to do would be to list the various essential aspects that need consideration such as main features, budget, skill levels of staff members, company size etc. Then, you should do your research thoroughly. Read some Ahrefs reviews and check out each of the other systems in your shortlist in detail. Such exhaustive homework can make certain you discard ill-fitting applications and zero in on the solution that offers all the aspects you require for business success.

Thanks for the article, really gives some clear insights.I am currently testing out Ahref’s and have tested Moz and Semrush in the past as well. In my opinion Ahref’s UI is the best and clearest. I will have to test Moz and Semrush again i am afraid to be sure which one to start using. Have been using SE Ranking for rank tracking mostly but have noticed rank positions are not accurate most times.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
SEMrush is one of the most comprehensive SEO and SEM tools out there. However, it is not a tool for the budding entrepreneur who is still getting to grips with laying out their website or has no idea what a landing page is. It is a powerful tool that requires a degree of experience. Some tools are obviously more complex than others. Then there are tools that some businesses may never use. Though in the grand scheme of things the goal of every feature ranging from its backlinks monitoring to keyword research, competitor analysis is to give you a leg up on the competition.
The Top 30 Report: This report shows you the top 30 of the best-performing advertisers’ websites, the media ads and texts they are using as well as the landing pages they are promoting. You’ll also see how many ad placements are used. The report also covers the competition’s calls to action (CTA) which are used to engage users, and also reveal publishers that are relevant to what they currently offer. Additionally, you’ll see publishers’ websites which are reaching thousands each day. If anything these are ideas which can be used to monetize your website or blog for better AdSense earnings.
I've used a couple of SEO software programs over the last 4 years. Moz, Serpstat, SEM Rush and now Ahrefs. Since the bulk of my focus is actually building links, I think Ahrefs has the most reliable results. For example, if you checked the backlink profile of 10-20 websites on Ahrefs and compared to another SEO software provider, I bet that you would average at least 10-15% more results with Ahrefs. That can be a lot more opportunities! Their keyword phrase tracker seems to work pretty quickly and seems to be accurate.
There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.
×