Awesome tool. I like the SEMrush’s PPC tools best as it helps you to spy on your competitors’ Ads and you can find the ones that are working and you can reverse engineer and make your own that are similar saving you time and money of testing which Ads work. As a whole i think this is a great tool that all IM should have as it can really help you improve your site ranking and thus improve traffic and profits.
A recent survey of SEO experts from around the world asked about their favorite SEO tool. A total of 50 experts were surveyed out of which 30 of them recommended using SEMrush. It continues to be recommended as the best keyword research and competitive analysis tool on the market. While our above-mentioned review is pretty comprehensive and outlines every feature that SEMrush has to offer you’re really not going to know if this is the right tool for you unless you use it. But most people wouldn’t want to pay 99.95$ just to trial run software or tool they haven’t used before, and that’s where we can help you.
Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.
The CPC Map is a handy tool which will give advertisers a good overview of the prices they can expect to pay for a particular niche in a particular region. However, the tool still needs more work, and the markets need to be expanded further especially into non-English speaking territories. That said the ones it currently operates in are pretty big and most people will be targeting English speaking regions anyways, so it is still worth exploring.
Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.
Many websites rely on other traffic generation methods such as traffic from social media, email, referrals, and direct traffic sources over search engines. For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source. For a smaller website, a couple of errors can have a much bigger negative effect than those same errors on a larger website.
Cons: The only thing about all the data provided is that its an estimate - so they are not accurate - although they give you a magnitude or direction - they are far from accurate to be used as a benchmark. There are a lot of alternatives for SEO like Moz - which are more easier to use & bring in thought leadership in the industry. There are a lot more things that can be better like the reports can be more intuitive, it's really slow at times, missing data on various sections, etc - can be a handicap at times.
Truly an insightful post Matthew, thank you very much for your awesome content. My first site is about to be launched and it’s been a ton of work to get to this point and I know that’s just the start. I would love to have a years membership of SEMRush to help my blog get off the ground. I have used the demo version a few times and it provides a lot of value. Thanks again for this amazing article and I hope I win.
In addition to the core tools that are part of SEMrush’s main package, the company has over the years introduced a few separate tools addressing various aspects of content optimization. Some of these tools are still in beta while others are not. Also, they require a separate subscription apart from the main SEMrush suite. Though currently they are free if you’re already part of the SEMrush ecosystem and using their tools. But some things could change later on depending on how well these serve users and what additional features are added.
Another feature of Ahrefs that could potentially help you take your campaign to even better heights is their content gap feature. It gives you the option to check which keywords your competitors are ranking for so you can stay one step ahead at all times. Basically speaking, Ahrefs gives SEOs the ability to overtake their competitors through knowing which keywords to target and focus on.