Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.

Even though you may be running a pretty good backlinking campaign in a bid to get backlinks from highly reputed sources you can’t control the sites linking back. Also some website you may not want to be affiliated with in any way. So, to protect your website from being penalized because of being affiliated with so-called “bad websites” the backlink tool can help you find and disavow those links.
Hi Anil, a fantastic post. I would like to know your opinion since in my case I do not have the budget to keep two tools at the same time. I currently use semrush since there are things that I like a lot but I have doubts about the speed of the backlink audit tool. Recently I have encountered a problem in which semrush has not detected backlinks that were potentially dangerous to my website and this has hurt me. This part worries me a little because I’ve already seen the ears of the wolf. On the price-quality ratio of the two tools, would you continue with semrush or would you go to ahrefs? Thank you very much!

If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
Depending on the plan, you are only allowed up to 100 domain searches a day. If you purchase their top tier plan you only get double of that. Sometimes it can take you several days to do certain types of research. This can start to get a little bothersome as we work with several clients and all of them need to use this software to make sure everyone is getting the best work that we have to offer.
Whether searching for a product or determining what others are buying, entering a keyword is the first step. Select the ebay longtail keywords from the list that are most relevant and download them. By typing the results into Ebay, you will quickly see if there is a demand for your product. As a buyer you will get the most relevant products to your search.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
You can hire me for as low as $2500 to do pure white hat SEO boosting this page’s authority and this site’s authority as a whole, which enables you to rank up higher in Google when you write a new post or it even boosts your already written live posts. You now have my email :) if you need me, just drop me an email, and we can take it on from there…
Top Referring Content – This displays the most popular page that links to your target website. They determine the popularity of the page through the number of social shares it has. You can use this to help your SEO campaign by knowing which page/website has a decent social media following, and you can partner with them for more link opportunities to improve your backlink profile.
Cons: Needs watchword list the executives. A large number of its most inventive instruments includes still convey a beta tag. Competitive Advantage. SEMrush offers information into the SEO strategies of contending brands. The arrangement demonstrates organizations what catchphrases support contenders' web crawler positioning, for them to make a technique that can counter that. Vital Advertising With SEMrush, organizations can contrast their promoting approaches and those of their opponents. Thusly, brands can discover what makes their rivals prominent with the shoppers promoting savvy. This additionally enables them to modify their financial plans by revealing the advertisement spend and return their rivalries have. Extended Social Media Reach A major piece of buyers is via web-based networking media channels. That is the reason it is basic for organizations to be the place their objective clients are. These stages can be used to augment commitment and they additionally make it easy to quantify the execution of a brand's social technique. Strategic Content Marketing With SEMrush, brands can discover how famous they are among netizens.
This feature can definitely help your SEO campaign, specifically, your link building campaign because you now have the capability to see all of the domains that removed your link from their content, and you can contact the webmaster to see if you can reclaim the lost link – this means that you now have the opportunity to either improve or continue your outreach and overall link building goals.
Its interesting that you overlooked Ahrefs site audit tool. Unlike SEMRush which limits you to 20,000 URLs, Ahrefs can crawl very large websites. Their data explorer is by far the best in the business. SEMRush gives you a list of URLs with issues they want to identify. But no option to customize. Ahrefs, much easier to use and powerful Data Explorer are very powerful indeed.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
Backlink Geolocation: Do you have any idea how to know where the backlinks are coming from to your website geographically speaking? SEMRush’s Backlinks tool provides you with geo distribution widgets like pie charts, graphs and a world map that will give you the answer to this question. It is invaluable information for anyone doing local SEO. The data is sorted by IP address, the number of links from each IP, the way they are distributed by country and top-level domains.
First of all, you can cancel your SEMrush account anytime in 14 days during free trial. Money will be automatically deducted from your account after this time frame. If somehow you missed to cancel your membership within 14 days and not happy with SEMrush services, you can ask for full refund within 1 week time after time frame even. For this, you have to drop an email at [email protected]
A little expensive. Support responses can be slow. Interface can be rather confusing although they recently improved it a lot (see above re: regular updates). I couldn't get the Chrome Extension to work in any of my installations of Chrome, so I still use competitor toolbars in my browser. You can't ever change your login email address thanks to the billing system, so choose carefully.

SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.
We're using Ahrefs to drive our entire approach to SEO. It's Keywords Explorer tool is more accurate and does a better job of uncovering related terms and ideas than another platform we were using previously. This has enabled us to better validate our content ideas and improve our keyword research than before, and the benefits have been measurable.
Sure…I do mostly affiliate stuff now but it applies to local too. Say I wanted to do an Amazon aff. site for laptops. I’d google some generic terms like “best laptop 2016” or “laptop reviews” grab the first three or four results of other aff. sites and run them through SEMRush to see what the competition is ranking for see the trends…etc and export the organic results. Lather, rinse and repeat until you have enough keywords.
Pros: I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.
Each keyword is categorized with a difficulty that’s associated with a colored number alongside the data so you can make an educated decision if that particular keyword is worth the effort. One of the ways to use the Keyword Difficulty tool is to find low competition yet high traffic keywords and then target those keywords more effectively. You’ll know a low competition keyword when it is marked green. The keywords in orange and red are tough, and so that will require excellent preparation.
Social media is by far one of the best ways for a business to engage with their target audience and consequently create brand awareness. The Social Media Tracker tool by SEMRush affirms the need for companies to use social media but turbocharges their effort. The tool provides information on things like the top performing posts by competitors so that businesses can see what they have done correctly to engage with people then compare that with their own engagement. This type of comparison is invaluable since it allows companies to hone their social media campaign based on what’s working for the competition.

Awesome tool. I like the SEMrush’s PPC tools best as it helps you to spy on your competitors’ Ads and you can find the ones that are working and you can reverse engineer and make your own that are similar saving you time and money of testing which Ads work. As a whole i think this is a great tool that all IM should have as it can really help you improve your site ranking and thus improve traffic and profits.


What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.  They helped the industry turn for the better, and SEO has never been simpler. With the tools such as Ahrefs being available in the market, it became simple for us to get better at what we do.
SEMrush Advertising feature helps in achieving the maximum ROI from your PPC campaigns. SEMrush gives you valuable data on your competitors’ PPC campaigns, like keywords, budget, campaign activities, and so on. Using these data, you can improve your own campaign and get the maximum ROI possible out of it. This not only helps you avoid certain mistakes, it also saves your time and cost. You cease from burning money in a campaign that gives no or least return.
Traffic pulling and having a successful conversion rate is the first and only priority for any and every company. Mostly, marketers indulge in Search Marketing. Real time analysis and competitor monitoring acts as a gateway to ways in which more traffic can be diverted to your own website through search engines like Google, Bing, Yahoo, and others.
Thanks for the article, really gives some clear insights.I am currently testing out Ahref’s and have tested Moz and Semrush in the past as well. In my opinion Ahref’s UI is the best and clearest. I will have to test Moz and Semrush again i am afraid to be sure which one to start using. Have been using SE Ranking for rank tracking mostly but have noticed rank positions are not accurate most times.
Using the Organic Traffic Insights tool, you can get a list of keywords for which every one of your website’s pages are indexed for and the search volume they are bringing in along with the amount of traffic and raking position.  Additionally, you will also be able to consolidate your Google Search Console and Analytics data into a single place from where you can quickly view and discover all the keywords driving traffic. You’ll also know which URL is getting the most traffic and which is driving the highest number of conversions.
The Intersecting Link Opportunity report we love could offer an automatic version that takes into account the top 20 listings for a given keyword phrase, saving the researcher copy/paste time and having to run multiple requests. Their Most Popular Content list is definitely helpful, but doesn't give us the semantic relevancy we get from the intersecting report.
Its interesting that you overlooked Ahrefs site audit tool. Unlike SEMRush which limits you to 20,000 URLs, Ahrefs can crawl very large websites. Their data explorer is by far the best in the business. SEMRush gives you a list of URLs with issues they want to identify. But no option to customize. Ahrefs, much easier to use and powerful Data Explorer are very powerful indeed.

The team at Ahrefs have done an excellent job of building a comprehensive product that includes tons of useful features without succumbing to bloat. Nearly everything that's added to the tool has a use, and it's able to do more for less than most other similar platforms I've used. It's also stable and their customer support has been, in my experience, top notch.
The other star feature of the Domain Vs. Domain tool is it provides you with a detailed report on the competitors’ domains. You can see all the common keywords their domains are associated with and compare their website’s position for each keyword to your own. This allows you to get some insight into what is working for the competition and mimic their success by optimizing your ad strategy and content marketing.
the interface is quite nice. i like the feature that they can group all the things into a project, show the backlinks from each site and update sent to email in daily basis, sometimes it is quite busy that you cannot login and check all the metrics. Also, the competitors spending on ad is a good reference to see how and what have they done. And how we can react with them, like pay more to beat them or what. By the way, the backlink tool is very nice that we can remove toxic links linking to our site to prevent lowered ranking
Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.

The My Reports tool also enables the creation of custom reports complete with your business’s logo, annotations, comments, and other features. All of the custom report features exist to highlight and clarify your findings, structure, etc. You can also use pre-defined templates which makes it possible for anyone in your team to create a report and even schedule its creation.
SEMRush boasts of a number of tools which are aimed at improving SEO and content marketing as a whole. The primary goal of these tools is to help users laser focus their efforts on what matters to drive the most targeted traffic which consequently improves conversions. That said getting to grips with these tools for a newbie can take some time but which is made easier thanks to SEMRush’s various blogs and tutorials.

AHREFS is certainly a great tool for bloggers and internet marketers. You have explained every functionality in great detail. I liked the link intersection part. It provides ou with a great opportunity to get backlinks from sites which are usually linking to your competitors. Further, its adds to the fact that these types of backlinks would be easier to get as compared to the ones that we search manually for any website. Plus, these would be niche specific too!


Overall: SEMrush is a must have for anyone involved in search engine optimization as we are. The information handled is at our fingertips in seconds and can be passed on to clients or other members of the team efficiently and coherently. SEMrush is amazing for performing audits, the SiteAudit tool kit is extensive and can be adapted to fit each client in order to provide an on point and targeted campaign. The tools provided by SEMrush are invaluable and after using it I can't imagine running a successful campaign without it.
Having access to this type of insider information about your competitor makes it easier to refine your strategy and make it more effective. If you’re selling the same or similar product, this will allow you to grab the customers that they are trying to attract but do it more effectively. You also have the ability to compare competitive domains as well as estimate the difficulty of the keyword so that SEO and advertising decisions can be made accordingly.
The only tool which hasn’t received much of an update is the SEO audit tool, but then again it wasn’t broken or lagging in the first place. So, despite it not receiving much love from the developers, it is still one of the best features. It is comprehensive, descriptive and useful even for someone who's taken on the gigantic job of doing their own SEO. It gives everyone a good overview of how well things are going.

I am using SEMRUSH for the last 3 months and found it the best keyword research online tool which every blogger and internet marketers should use. Especially after they add Indian data on their database, more and more Indian webmaster are using this amazing keyword research tool. But, in my opinion they still need to do some improvement in it, especially with the User-Interface which is cumbersome for a new webmaster.

Provides a way to track the effect of link building activity and demonstrate the impact on search traffic. Excellent for competitor analysis. Helps with researching what content to produce, which competitors are gaining in search and why, which keywords your site could realistically aim to rank for, and gives you enough information to plan how to do it.


SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!
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