Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.
SEMrush was originally created to provide e-commerce entrepreneurs with a host of powerful tools which they could use to boost their marketing efforts. The tools focus on every aspect of marketing like PPC, SEO, content marketing, keyword research, SERPs, backlinks, content marketing, social media, etc.  We provide a complete and detailed analysis of each tool and feature in the context of how it helps businesses improve their reach and consequently do more business below.

Pros: I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.
It is also an excellent tool for anyone searching for relevant long-tail keywords that apply to their business. Long-tail keywords help to create more opportunities for ad campaigns, copy, content, and anchor text which boosts SERPs. All of the best keywords that you’re interested in targeting can be combined into one list for easy later reference that way you have all the required data on hand when needed.
Traffic pulling and having a successful conversion rate is the first and only priority for any and every company. Mostly, marketers indulge in Search Marketing. Real time analysis and competitor monitoring acts as a gateway to ways in which more traffic can be diverted to your own website through search engines like Google, Bing, Yahoo, and others. 

Pros: SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).
SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links. 

ahrefs crawl backlinks fast than semrush, and now ahrefs added many new features like internal link checker Which makes it better than semrush, Initially I used semrush but when I used ahrefs, I liked ahrefs more. so my review, ahrefs is amazing seo tool than compared to semrush, and for keyword research keyword finder is also one of the best tool i hope you also will write about keyword finder. And you wrote this article with full information about both tool.

Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.
Building Relationships: Follow up on people linking to your sites to build even more beneficial relationships. You can also use this tool to find trustworthy influencers that are related to your business and who have established page authority. They can help you reach your target audience and earn you a valuable link in the process. Use this tool to see who they’re linking to or who’s linking to them. Reach out and discuss possible ways of getting a link or two from them based on the information our tool presents.
We consider the backlink checker the single most advantageous tool for anyone who wants to improve their backlinking strategy. It also helps you view sources of referral traffic so that you’re aware precisely as to where they are coming from. Not to mention the fact disavow traffic or backlinks from spammy websites. Speaking of spammy websites the backlink checker helps keep you up to date on the latest backlinks, and if you spot a series of links from bad sites, there is a good chance someone is running a malicious campaign against you. So, you have the opportunity to stop it before Google ends up sandboxing your website.
The Lost Links tab has the same interface as the New Links report does. For your own domain you might want to consider tracking your own links in something like Raven or Buzzstream but this tool does report dropped links down to the day. Combine that with their crawling preferences (better links = quicker attention) and you can spot drops of substance quickly.
Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.
One thing I like about Ahrefs is that it's straight and to the point. It's very easy to get in, get your data, and get out. Each report does pretty much what you expect it to. This report shows the referring domains + number links coming from that domain. You can access the links from each domain by clicking the Expand button next to the referring domain:
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
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