You can check out how many visitors’ competitors are getting, how much of that traffic is paid, and how much of that is organic. So, you have a pretty good idea of how much the competition is spending on Google AdWords, which of their keywords are the so-called “Money Keywords” and what keywords have they lost and which are declining. All of this is beneficial information in the grand scheme of things since it helps to tailor your SEO strategy accordingly.
I really like the projects you can set up in SEMrush. We have a lot of different solutions so I create projects for each one with specific keywords. Then I used the project dashboard to see how that set of keywords is ranking, trending, SEO suggestions, social etc. I also like that within the project you can see specific landing pages and what keywords are ranking for that landing page.
The Keyword Magic Tools provides you with over a million keywords from which to choose by merely entering into one so-called “seed” keyword. You can then sort through the results based on ranking difficulty, search volume, competitiveness, CPC information and much more. Furthermore, the results can be narrowed down by search topic so that you can home in on the most relevant keywords to your business.
A recent survey of SEO experts from around the world asked about their favorite SEO tool. A total of 50 experts were surveyed out of which 30 of them recommended using SEMrush. It continues to be recommended as the best keyword research and competitive analysis tool on the market. While our above-mentioned review is pretty comprehensive and outlines every feature that SEMrush has to offer you’re really not going to know if this is the right tool for you unless you use it. But most people wouldn’t want to pay 99.95$ just to trial run software or tool they haven’t used before, and that’s where we can help you.
the interface is quite nice. i like the feature that they can group all the things into a project, show the backlinks from each site and update sent to email in daily basis, sometimes it is quite busy that you cannot login and check all the metrics. Also, the competitors spending on ad is a good reference to see how and what have they done. And how we can react with them, like pay more to beat them or what. By the way, the backlink tool is very nice that we can remove toxic links linking to our site to prevent lowered ranking