One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.

the interface is quite nice. i like the feature that they can group all the things into a project, show the backlinks from each site and update sent to email in daily basis, sometimes it is quite busy that you cannot login and check all the metrics. Also, the competitors spending on ad is a good reference to see how and what have they done. And how we can react with them, like pay more to beat them or what. By the way, the backlink tool is very nice that we can remove toxic links linking to our site to prevent lowered ranking
What's not to like? There are comprehensive tools to make your search engine marketing (SEM) as strong us possible. With organic and paid search insights, you can find ways to align your keyword strategy and PPC strategy to meet your budget and understand what you're up against and, subsequently need to do. Within a keyword, you can analyse the types of content you are up against: long form, white papers, long blogs, video, if the term has PPC copy topped and tailed, if a snippet exists.
Removing Cross Group Negative Keywords: Cross-group negative keywords are bound to happen when you use the modified or broad match feature in your campaigns. These terms cause ads to compete with each other, and your CPC will grow as a result. However, while it is time-consuming to remove cross group negative keywords the ‘cross group negatives’ button will save you a great deal of time. You will stay on budget as a result and avoid competing against your own ads.
Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.

An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.
Pros: I own a small ecommerce business so analytics is critical for our success. I've tried a few other SEO services in the past but nothing beats SemRush in terms of features and accessibility. While other services' interfaces are clunky and hard to understand, SemRush lays everything out on their page in an easy-to-use format. The features are incredible, especially the Site Audit, which compares your keyword goals to the content that is already on your site and gives you tips on how you can rank higher for your chosen keywords. Even more incredibly, they provide "SEO templates" which makes content creation easy and friendly. It's nice to have such an easy platform for writing excellent-quality articles that converst. When you're only using Google Analytics, there's still a ton of information about your content and backlinks that you're not really seeing. SemRush makes this information available to you.
Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!
In addition to the core tools that are part of SEMrush’s main package, the company has over the years introduced a few separate tools addressing various aspects of content optimization. Some of these tools are still in beta while others are not. Also, they require a separate subscription apart from the main SEMrush suite. Though currently they are free if you’re already part of the SEMrush ecosystem and using their tools. But some things could change later on depending on how well these serve users and what additional features are added.
Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.
Removing Cross Group Negative Keywords: Cross-group negative keywords are bound to happen when you use the modified or broad match feature in your campaigns. These terms cause ads to compete with each other, and your CPC will grow as a result. However, while it is time-consuming to remove cross group negative keywords the ‘cross group negatives’ button will save you a great deal of time. You will stay on budget as a result and avoid competing against your own ads. 

The Overview Report shows issues which are of the highest priority, and the ones which are most frequently found on the website. If you want to fix a problem that’s reoccurring throughout the website then click on the Issues Report, and it shows all the URLs of all the pages which are affected. While the Page Report shows all the issues on a particular landing page.
I am using SEMRUSH for the last 3 months and found it the best keyword research online tool which every blogger and internet marketers should use. Especially after they add Indian data on their database, more and more Indian webmaster are using this amazing keyword research tool. But, in my opinion they still need to do some improvement in it, especially with the User-Interface which is cumbersome for a new webmaster.
SEMrush Keyword Research feature gives you tried and tested keywords that can help you in improving your website rank in Google’s and Bing’s top results. It also provides you with the value of these keywords in paid as well as organic search, and which top players are using them in their landing pages. There are ton of useful data outside Google Adwords.
SEMrush Advertising feature helps in achieving the maximum ROI from your PPC campaigns. SEMrush gives you valuable data on your competitors’ PPC campaigns, like keywords, budget, campaign activities, and so on. Using these data, you can improve your own campaign and get the maximum ROI possible out of it. This not only helps you avoid certain mistakes, it also saves your time and cost. You cease from burning money in a campaign that gives no or least return.
The SEO Content Template helps to boost and streamline your ability to write optimized content. The template is created by using the targeted keyword and continues to monitor your article’s SEO value as you keep writing. Obviously, there is nothing much to it but still happens to be a must-have tool if you’re writing a lot of SEO content for clients or your own websites since it speeds up the process.
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.
As a professional blogger, I've always struggled with getting more traffic to my own websites and the websites that I handle. And one of the strategies that I routinely use is search engine optimization. SEO or Search engine optimization involves a lot of things. While On Page SEO is mostly done on the website, the OFF Page stuff is mostly done outside of your website. Ahrefs has helped me do a lot of the Off page stuff like analyzing what are my competitor's SEO strategies, what are their backlinks, where are they getting them. I've also used Ahrefs to find out my competitor's content strategy because I could easily check what are the content and pages that are getting the most shares and backlinks on their website.
Relation building – Find influencers in your market, who already published well performing content. For example: Best SEO Tools For.. , Top 10 products, etc. You know these authors are interested in your subject and are possible able (when they like your product or service) to get you in front of your audience and earn you a valuable link doing so. To quickly identify list post, resources and authors for your subject have a look at the Link Building Tool.

The Intersecting Link Opportunity report we love could offer an automatic version that takes into account the top 20 listings for a given keyword phrase, saving the researcher copy/paste time and having to run multiple requests. Their Most Popular Content list is definitely helpful, but doesn't give us the semantic relevancy we get from the intersecting report.


Pros: The main thing about Semrush is versatility and SEO functionality, but beside SEO there are lot of things you cqan do with, such as: brand monitoring, position tracking, SEO ideas and backlink audit. If you are not familiar with it, you can watch tutorials which are extremely helpful, but the one thing you should now is that you might be overwhelmed with lot of information about this platform. The price is affordable but it might be expensive for small size businesses. I like the competitor tracking because it is useful and it allows you to see competitor backlinks.

Another function included in the backlink profile section is the data for Referring Domains. Basically speaking, it shows you the number of websites that are linking to the domain you’ve inputted in the search bar. So, in this instance, I’m using seo-hacker.com as the target website/URL, and the number of referring domains is shown with the corresponding details you will ever need:


Hi Anil, a fantastic post. I would like to know your opinion since in my case I do not have the budget to keep two tools at the same time. I currently use semrush since there are things that I like a lot but I have doubts about the speed of the backlink audit tool. Recently I have encountered a problem in which semrush has not detected backlinks that were potentially dangerous to my website and this has hurt me. This part worries me a little because I’ve already seen the ears of the wolf. On the price-quality ratio of the two tools, would you continue with semrush or would you go to ahrefs? Thank you very much!
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Pros: Seo tools are common in these days for beginners to find right keywords and back links .mainly what users are searching is important. well SEMrush is one of the good software in internet to help you in search results,backlinks,best keywords which your website rank higher and extra.you can use this website for any particular topic .there are so many options in this website to grow your channel.it works for websites or videos or products.SEMrush will give you right domain comparrison also.howmuch volume is searching for particular keyword is most important thing so it is the place you can get all the information.try it
Provides a way to track the effect of link building activity and demonstrate the impact on search traffic. Excellent for competitor analysis. Helps with researching what content to produce, which competitors are gaining in search and why, which keywords your site could realistically aim to rank for, and gives you enough information to plan how to do it.
Thanks for the article, really gives some clear insights.I am currently testing out Ahref’s and have tested Moz and Semrush in the past as well. In my opinion Ahref’s UI is the best and clearest. I will have to test Moz and Semrush again i am afraid to be sure which one to start using. Have been using SE Ranking for rank tracking mostly but have noticed rank positions are not accurate most times.
You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website. You’ll get a notification when it is finished in your inbox. By running website SEO audits on a regular basis, you are tracking the progress of your website’s health. With the Compare Crawls and History reports, and mini-trends on the Overview, Issues, and Page reports, you can analyze the results of different SEO audits and track changes in the number of issues over time.
Pros: SEMrush has grown as a big time favourite in the domain of SaaS in the past decade or so. It has captured all types of clients, big and small due to its versatility and powerful package. Some of the well known clients include Quora, eBay, BNP Paribas etc. It has been awarded the best SEO suite of 2018 by various agencies like MENA, SEMY US Search Awards. 

What i like best about Semrush is that it helps me to create high-quality backlinks without much efforts. This software helps me to do backlink gap analysis for competitors. This lets me evaluate and create a strategy to outrank my competitor. Also, this tool is great to find keywords and content suggestions to rank higher & drive traffic for my website. Without Semrush, I would not be able to obtain much success
SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online
Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.

Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.  They helped the industry turn for the better, and SEO has never been simpler. With the tools such as Ahrefs being available in the market, it became simple for us to get better at what we do.
In SEMrush, you can export to CSV and XLS right from Keyword Gap, Backlink Gap, Keyword Magic Tool, Keyword Difficulty Tool, Organic Traffic Insights, Bulk Analysis, Position Tracking, Ranks, Site Audit, Keyword Ad History, and PLA Research. SEO Content Template lets you export its ideas to DOC, On Page SEO checker and Log File Analyzer feature  XLS, CPC Map and PPC Keyword Tool – to CSV, and Display Advertising allows exporting to ZIP.
Ranking data is updated on a fairly regular basis and is extremely accurate in regards to where you’re ranking for the keyword. It will allow you to see how well all that SEO hard work is paying off and if it is not then you’ll learn to retool it for better effectiveness. Plus, you can track competitor’s keywords and compare that with yours. It can be seen as a sort of your website vs. the competition joisting for better ranking.
Any SEO specialist worth his salt knows the importance of backlinks. No SEO campaign can be complete without good quality do-follow and no-follow backlinks from forums, blogs, news websites, etc. within the niche. The Backlinks Report provided by SEMRush provides thorough information regarding geolocation, rank authority and the number of incoming links. These links are seen as votes in favor of your website’s relevance to the subject or niche, in addition to being voted up for credibility and trustworthiness.
You sell things and source them in China or want to? Alibaba is the single biggest platform for finding suppliers for, well, anything that can be shipped. Use our Alibaba longtail keywords finder to tap into the millions of products you can buy and sell. No matter if B2C or B2B, for dropshipping or Amazon FBA, shipping containers or airdropping, here the professionals trade.

If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
The dashboard is an easy way to get an overall picture of our ranking, backlinks, and organic traffic. And as a small company looking to drive brand awareness through search, their keyword exploration tools are essential to our SEO strategy. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits straight away.
Pros: I love how simple SEMRush is to use and how intuitive their UX is. I've used their topic research tool for clients and it has helped inform their entire content marketing strategy, from the calendar itself to the amount of paid/organic attention we give each piece of content. Their tool is always fast, loads quickly and is easy for novices to understand.

What i like best about Semrush is that it helps me to create high-quality backlinks without much efforts. This software helps me to do backlink gap analysis for competitors. This lets me evaluate and create a strategy to outrank my competitor. Also, this tool is great to find keywords and content suggestions to rank higher & drive traffic for my website. Without Semrush, I would not be able to obtain much success


Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.
Cons: Needs watchword list the executives. A large number of its most inventive instruments includes still convey a beta tag. Competitive Advantage. SEMrush offers information into the SEO strategies of contending brands. The arrangement demonstrates organizations what catchphrases support contenders' web crawler positioning, for them to make a technique that can counter that. Vital Advertising With SEMrush, organizations can contrast their promoting approaches and those of their opponents. Thusly, brands can discover what makes their rivals prominent with the shoppers promoting savvy. This additionally enables them to modify their financial plans by revealing the advertisement spend and return their rivalries have. Extended Social Media Reach A major piece of buyers is via web-based networking media channels. That is the reason it is basic for organizations to be the place their objective clients are. These stages can be used to augment commitment and they additionally make it easy to quantify the execution of a brand's social technique. Strategic Content Marketing With SEMrush, brands can discover how famous they are among netizens.

The tool will help you see where a website’s traffic comes from; how their audience engages with their site; what devices visitors prefer to use; how multiple websites’ audiences overlap and much more. The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for market researchers, marketing managers, business development teams, and sales teams.


SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.


The feature also gives you information about whether the competition is using high-volume keywords or ones with a long-tail to get their ranking. Plus, another important thing the report provides is a look into if the competition is using branded ad copy or branded keywords for better conversions. You’ll also learn how long the competitions’ ads have been around which tells you exactly how successful a campaign was during the year, season or specific periods. All of this is information which can be used to boost your own campaign.

Cons: Needs watchword list the executives. A large number of its most inventive instruments includes still convey a beta tag. Competitive Advantage. SEMrush offers information into the SEO strategies of contending brands. The arrangement demonstrates organizations what catchphrases support contenders' web crawler positioning, for them to make a technique that can counter that. Vital Advertising With SEMrush, organizations can contrast their promoting approaches and those of their opponents. Thusly, brands can discover what makes their rivals prominent with the shoppers promoting savvy. This additionally enables them to modify their financial plans by revealing the advertisement spend and return their rivalries have. Extended Social Media Reach A major piece of buyers is via web-based networking media channels. That is the reason it is basic for organizations to be the place their objective clients are. These stages can be used to augment commitment and they additionally make it easy to quantify the execution of a brand's social technique. Strategic Content Marketing With SEMrush, brands can discover how famous they are among netizens.


We have been using Semrush in our company to manage the SEO part. This tool is helping our team to build backlinks by discovering the new link building opportunity. Moreover, this tool help us to discover all onpage issues in our website and help us to resolve those problems. This tool is comprehensive and we don't need any other tool apart from this to manage SEO of our website
One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.
SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)

However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.
SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links.

Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.
Pros: SEMrush offers insight into all things digital. In my experience with a few similar tools, SEMrush is the most comprehensive and easiest to use. It offers insights, reporting, tracking and planning for our clients' digital programs. We can even gain tons of insights into prospects' current digital marketing initiatives which helps close leads. It integrates with numerous other tools and is definitely a tool that will be the leader for at least the next few years.
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