Localize Ad Campaigns: Paid search like the one offered by AdWords differs in the way it works from one country to the next. If you are targeting international clients, the advertisements have to be adapted for a specific geography. The local ad campaigns feature allows you to analyze keywords and texts from over a hundred countries in more than twenty languages. You are able to look at what keywords Dutch, French and American users are typing into search boxes to find the services products, etc. that they want.
Semrush has helped our organization in different ways as it not just improved our website ranking but also enable us to make our clients happy by providing the best results. Semrush helped us by letting us know about the backlink opportunities. The tool also allows generating performance report which saved our time as we were able to send SEO performance reports to our clients any time.
SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.
Pros: SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to). 

Google cares about Content first and Links second when it comes to how it ranks a page within it's results. This tool allows us to see where competing domains are earning links and insights into the specific content that attracts links for the competition. This insights assist us in creating an actionable strategy for our clients using a CRM such as Buzzstream to import data into.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
the interface is quite nice. i like the feature that they can group all the things into a project, show the backlinks from each site and update sent to email in daily basis, sometimes it is quite busy that you cannot login and check all the metrics. Also, the competitors spending on ad is a good reference to see how and what have they done. And how we can react with them, like pay more to beat them or what. By the way, the backlink tool is very nice that we can remove toxic links linking to our site to prevent lowered ranking
Hi Andres, sad to know that you’ve not discovered few toxic links using SEMrush. How did you find those toxic links? Have you used any other tool to find them? Also you might want to get in touch with the SEMrush support team and let them know about this issue, so they’ll look into it. But if you still are not comfortable with it, you might want to give a try to Ahrefs for a month or two to really find out the best one among them. I’d suggest you give a try to Ahrefs for some time to see if it’s the right fit for you.
Find Foreign Keywords: SEMrush has 26 regional databases that contain keywords for each of these languages. The databases are pretty expansive containing keywords for the US, Canada, UK, Russia, France, Germany, Australia, Italy, France, Spain, Belgium, Israel, Denmark, Netherlands, Ireland, Finland, Norway, Hungry, Sweden, Switzerland, Singapore, Brazil, Mexico, Hong Kong, Turkey and Argentina.
Check if there are governmental or educational links: EDU and GOV links are some of the best as they help to improve authority.  So, every SEO professional knows the value of these links as they directly result in an SEO boost. Just a handful of these links can mean a great deal for your website. The tool shows if there are any of these backlinks to your website.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
Pros: SEMrush is a neat and powerful tool for any online marketing campaigns. It is great for SEO and PPC campaigns. I can see my website's data with a single click of a button. It also allows me to track my keywords but I think that they are not as accurate or the data is not recently updated. Their backlink checker works fine for me and I can see who's linking to my websites.
If you’ve gone through the whole post, we have clearly mentioned that we’re using SEMrush for a long time and also got a lot of better results with it (it means, we’re clearly mentioning that SEMrush can be a great choice for bloggers). But that being said, Ahrefs is not a bad tool either. In fact, both these tools have almost similar features with similar pricing plans. First, give a try to SEMrush with our free trial once and you’ll mostly end up using it.
Utilize the "broken backlink" section. Utilize the ability to isolate lost and gained links by date. Let's say you have drops around October. You could go to right before that and specifically isolate good links lost or bad links gained, etc. They also have a good amount of helpful online resources for learning how to use the tool. Great graphs show overall trends for linking domains or linking pages. Check out the ability to sort by AHREFS' quality statistics to help analyze quality/low quality links.
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