Pros: The range of features, and content management tools. The social tracking feature is incredibly valuable as our client can see at a glance how they perform vs competitors. The keyword ranking tool, landing page analysis also incredibly useful even for an SEO novice. I also like the new features that are constantly being tested, it keeps me hooked to the product (clever tactic).. the webinars and thought-leadership always super useful. The site audit is also a really nifty tool, and we can see the changes straight away.
Check the duration of a campaign: If a competitor has been running an AdWords or any other advertising campaign for a while, there is a good chance it was a success. If the ad copy was only used for a short time, you could assume that either it was not bringing in enough traffic or it was because that was relevant to just a specific fashion, holiday or event.
I really like the projects you can set up in SEMrush. We have a lot of different solutions so I create projects for each one with specific keywords. Then I used the project dashboard to see how that set of keywords is ranking, trending, SEO suggestions, social etc. I also like that within the project you can see specific landing pages and what keywords are ranking for that landing page.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
Find Foreign Keywords: SEMrush has 26 regional databases that contain keywords for each of these languages. The databases are pretty expansive containing keywords for the US, Canada, UK, Russia, France, Germany, Australia, Italy, France, Spain, Belgium, Israel, Denmark, Netherlands, Ireland, Finland, Norway, Hungry, Sweden, Switzerland, Singapore, Brazil, Mexico, Hong Kong, Turkey and Argentina.
Brand Monitoring also allows you to get insights into how competitors and other industry leaders are creating opportunities which you can seize. You can research their present and past activities which then means you’re able to adopt their best practices and find ways to distribute your content saving you time and money which would otherwise be spent on trial and error. So, in a way you are learning from what the competition is doing right.
The team at Ahrefs have done an excellent job of building a comprehensive product that includes tons of useful features without succumbing to bloat. Nearly everything that's added to the tool has a use, and it's able to do more for less than most other similar platforms I've used. It's also stable and their customer support has been, in my experience, top notch.
Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.
The tool is quite easy to use and it does pretty much what you expect it to. If you are into link research you should give this tool a try. The database appears to be a fairly good size for a new database and the ability to slice and dice that data from right within the web interface is a solid feature. If you do try it out, let us know what you think! We are also adding their link data to SEO for Firefox & the SEO Toolbar today.
Pros: SEMRush provides loads of actionable data from SEO to PPC to Social. I use it a lot for Internet Advertising / PPC research on what competitors are doing - what are their ads saying, what keywords do they target, what is their estimated ad spend, etc all in one place. It helps with not only search ads - but also display ads - this super feature helps us understand what the competition is up to. It helps in keyword research for organic SEO as well as paid traffic. In terms of SEO it helps track position on organic search results (SERPS), SEO audit including technical stuff and backlinks.