Hi Anil, a fantastic post. I would like to know your opinion since in my case I do not have the budget to keep two tools at the same time. I currently use semrush since there are things that I like a lot but I have doubts about the speed of the backlink audit tool. Recently I have encountered a problem in which semrush has not detected backlinks that were potentially dangerous to my website and this has hurt me. This part worries me a little because I’ve already seen the ears of the wolf. On the price-quality ratio of the two tools, would you continue with semrush or would you go to ahrefs? Thank you very much!
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.
We love the Intersecting Link Opportunity report, which helps us plan our link-earning strategy based on the semantic Web and relevancy. There really isn't a better way of finding industry websites to market with that could result in organic link wins. Our team has been using Ahrefs for as long as we can remember, mainly because it offers a higher volume of discovered links when weighed against similar tools.

SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update.
A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. The Three Deep SEO team will walk you and your team though the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.
Spying on competitors have become the norm these days. Without knowing what and how your competitors are doing, it is difficult for a marketer to decide on a marketing technique that will not only drive traffic but also enable conversion. When it comes to website ranking, only paid ads do not serve the purpose. Although paid ads are a quicker way to come to limelight, organic search results are what actually ensure yours stability in the market. Tools like SEMrush helps in digging out the tiniest information about your competitors and thereby, improve your search ranking considerably.
One of the things that AHrefs is best at is helping with a content marketing strategy. Though it's best known as a backlink index (which it's great at and I'll get into that), coming up with good content ideas is one of the things I get the most use out of it with using the content explorer. I find articles that do well for the topics I want to target and it's clear what already resonates with your audience which is powerful.
Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
Relation building – Find influencers in your market, who already published well performing content. For example: Best SEO Tools For.. , Top 10 products, etc. You know these authors are interested in your subject and are possible able (when they like your product or service) to get you in front of your audience and earn you a valuable link doing so. To quickly identify list post, resources and authors for your subject have a look at the Link Building Tool.
CPC Map is a nifty little tool developed by SEMrush to provide advertisers with an overview of what Cost Per Click advertising will cost them in different locations within the country. That said it still does not tell you which areas will be the most receptive and affordable to advertise in online. However, it still provides you with an easy way to evaluate the cost of advertising in a potential of a state or region. You can use the tool to compare search volume and PPC costs across a multitude of industries. It is great for market research or for a consultant who is about to quote a price to a client.

Brian is the founder of MeiggsMedia and has a love for digital marketing, entrepreneurship, and personal finance. Brian has been quoted in several online publications, including Yahoo! Finance, NASDAQ, MSN, AOL, Discover, GOBankingRates, Student Loan Hero and more. When not helping others reach their goals, Brian can be found at the gym, traveling, exploring Washington DC, or helping bloggers, entrepreneurs, and small businesses succeed at MeiggsMedia.

Awesome tool. I like the SEMrush’s PPC tools best as it helps you to spy on your competitors’ Ads and you can find the ones that are working and you can reverse engineer and make your own that are similar saving you time and money of testing which Ads work. As a whole i think this is a great tool that all IM should have as it can really help you improve your site ranking and thus improve traffic and profits.

Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.
Hi Faizan, glad you found it useful. Yes, SEMrush is definitely one of the best SEO tools out there. When you’re doing keyword research, don’t go for KD score, instead pick low volume keywords with 100 or even 50 monthly searches. And target long tail keywords so you can get traffic from multiple keyword phrases. It might take a good 3 months to get the traffic from search engines if you go that way.
In addition to the core tools that are part of SEMrush’s main package, the company has over the years introduced a few separate tools addressing various aspects of content optimization. Some of these tools are still in beta while others are not. Also, they require a separate subscription apart from the main SEMrush suite. Though currently they are free if you’re already part of the SEMrush ecosystem and using their tools. But some things could change later on depending on how well these serve users and what additional features are added.
In addition to the core tools that are part of SEMrush’s main package, the company has over the years introduced a few separate tools addressing various aspects of content optimization. Some of these tools are still in beta while others are not. Also, they require a separate subscription apart from the main SEMrush suite. Though currently they are free if you’re already part of the SEMrush ecosystem and using their tools. But some things could change later on depending on how well these serve users and what additional features are added.

The tool also helps you discover and follow the hottest topics in your niche via the nifty hashtag reports. You can see which hashtags are making posts more engaging and take a peek at what your competitors are doing. Plus, it allows you to see who has mentioned you, your brand or products with a comprehensive “Mentions” report. The report also helps you discover PR opportunities.


The Advertising Research report is mainly intended to improve your advertising campaigns by providing a glimpse into what the competition is doing. You will find out how the competition is leveraging PPC investments by viewing their traffic, volume, CPC estimations, etc. for every keyword. Plus, you’ll discover valuable information which allows for businesses to improve their PPC system and work on reducing the advertising budget by yielding better results. After all, there is a lot you can learn from a seasoned competitor who may have spent thousands of dollars honing their campaign.
If you want to make a popular YouTube video, you should make it based on a good idea. That is why so many video creators are constantly looking for good YouTube video ideas, especially those looking for ways on how to make money on YouTube. Actually, there is an infinite source of excellent YouTube video ideas that you can get access to at any time!
Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.
Hi Andres, sad to know that you’ve not discovered few toxic links using SEMrush. How did you find those toxic links? Have you used any other tool to find them? Also you might want to get in touch with the SEMrush support team and let them know about this issue, so they’ll look into it. But if you still are not comfortable with it, you might want to give a try to Ahrefs for a month or two to really find out the best one among them. I’d suggest you give a try to Ahrefs for some time to see if it’s the right fit for you.
Traffic pulling and having a successful conversion rate is the first and only priority for any and every company. Mostly, marketers indulge in Search Marketing. Real time analysis and competitor monitoring acts as a gateway to ways in which more traffic can be diverted to your own website through search engines like Google, Bing, Yahoo, and others.
I thought I was the only one confused between these two tools. I wasn’t sure which SEO tools to use and whether I should prioritize Ahrefs over Semrush or the other way around. I know they have different features. When it comes to keyword research, Semrush is better, but for backlink analysis, it’s Ahrefs. This comparison helped me decide which one to get. Thanks for the article! The comments above also helped me in my decision.
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
Brand Monitoring is essential since it allows you to figure out how popular the brand is becoming. Each time a customer or some other business mentions your brand on a blog or social media post it has a positive effect on your image and also on SEO. The tool will provide you with information if someone or some entity has mentioned your brand. So, you know who is talking about the brand and if what they are saying is negative, positive or neutral. That will give you some ideas as to if you should follow up on those mentions or leave them alone.
their tools for seo and sem are great, especially the audit tool and campaign tracking. I rely on their customer friendly graphs and competitive intelligence to show customers where they measure up to the competition and where they're performing well. It's really hard to estimate traffic to any particular site, but SEM Rush has some algorithm that calculates it. They also produce great content on their blog and with webinars. They really know who their audience is. I've also found their support to be top notch and are helpful walking you through using the tools features. Campaign tracking and SERP monitoring are also very useful. I've used the site audit feature for years now too.
This feature can definitely help your SEO campaign, specifically, your link building campaign because you now have the capability to see all of the domains that removed your link from their content, and you can contact the webmaster to see if you can reclaim the lost link – this means that you now have the opportunity to either improve or continue your outreach and overall link building goals.
There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn't the end of the road for SEO success. It's important to pay attention to your competition's SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be corollary to your audit and ongoing SEO maintenance.

It depends on the size of your operation, but I think you could get just as much value out of the Mangools Suite. This is the group in charge of KWFinder. But you can also take advantage of their SERP watcher and LinkMiner, and SiteProfiler features since you have an established business. They aren't quite as powerful as Ahrefs, but they get you 90% of the way for about 50% of the cost.


Ranking data is updated on a fairly regular basis and is extremely accurate in regards to where you’re ranking for the keyword. It will allow you to see how well all that SEO hard work is paying off and if it is not then you’ll learn to retool it for better effectiveness. Plus, you can track competitor’s keywords and compare that with yours. It can be seen as a sort of your website vs. the competition joisting for better ranking.
The Keyword Magic Tools provides you with over a million keywords from which to choose by merely entering into one so-called “seed” keyword. You can then sort through the results based on ranking difficulty, search volume, competitiveness, CPC information and much more. Furthermore, the results can be narrowed down by search topic so that you can home in on the most relevant keywords to your business.
In general, I love Semrush. It's a lot of information. Even if some of the information in the database is a little outdated, the huge amount of data and ideas you can get from Semrush is worth it. You even get extra things like social networking tools. It is ideal for SEO and PPC campaigns. I can see the data on my website with a single click of a button. It also allows me to keep track of my keywords, but I think they are not as accurate or that the data has not been updated recently. SEMrush is a great tool for any online business. It helped us to rank higher in the search engines. In general, I must say that I would recommend the tool to other people. The speed of the scans is a great advantage, you can set up a scan in progress and in a matter of minutes it is complete.
However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.
One of the biggest predictors of your SEO success is the difficulty of the keywords targeted. The more difficult and highly competitive that keyword is the more effort, time and money it will require. Even though it is a generalized SEO statement using the Keyword Difficult Tools helps to predict if you’ll be able to rank for that keyword. It uses a number system and overall system which ranks the keywords based on how hard it is to target.
Each company has its own characteristics, and can need a specific Marketing Software solution that will be adjusted to their business size, type of customers and staff and even particular niche they cater to. It's not wise to count on finding a perfect solution that will work for each company no matter what their history is. It may be a good idea to read a few SEMrush reviews first and even then you should keep in mind what the solution is supposed to do for your business and your workers. Do you require an easy and straightforward service with just elementary functions? Will you actually make use of the advanced functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy app that will fit your budget.
The Content Explorer is a nice addition for convenience, but it doesn't come close to replicating what a tool like BuzzSumo can do. Then again, it likely isn't intended to, but it's the one area of the product that feels like it might be a bit tacked on at this point. This isn't so bad though as the feature still offers a useful purpose, it's just that purpose is a little shallow.

I work with legal websites and it makes it easy to see what the top law firm websites are using for backlinks. I can then export all the backlinks into an Excel file and decide what are the best ones for me to try and obtain for our clients. The reports section is nice too, it gives us an easy to understand solution for our clients and answers their question of where their money is going to.

I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)

With SEMrush I solved the problem about monitoring main competitor's sources of traffic. Benefits are multiples, I highlight: increase of organic traffic and Google ranking improvements. Technical audits are also very helpful if you work with developers. SEMrush is a all-in-one platform, you can use it for marketing, SEO and Technical improvements.
SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update.

The SEO Content Template helps to boost and streamline your ability to write optimized content. The template is created by using the targeted keyword and continues to monitor your article’s SEO value as you keep writing. Obviously, there is nothing much to it but still happens to be a must-have tool if you’re writing a lot of SEO content for clients or your own websites since it speeds up the process.

Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.

We have been using Semrush in our company to manage the SEO part. This tool is helping our team to build backlinks by discovering the new link building opportunity. Moreover, this tool help us to discover all onpage issues in our website and help us to resolve those problems. This tool is comprehensive and we don't need any other tool apart from this to manage SEO of our website
Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.

Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.

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