In this article, I will discuss about this SEM tool that can be used to research competitors’ keywords – SEMrush, which I have used in many projects. Writing is no more about just putting up what your readers love but also about searching and finding what readers have been searching and putting them into post, so, that it can drive relevant traffic from search engine. Or, putting it the other way, using these keywords, you can drive highly relevant traffic through ads in search engine.

Removing Cross Group Negative Keywords: Cross-group negative keywords are bound to happen when you use the modified or broad match feature in your campaigns. These terms cause ads to compete with each other, and your CPC will grow as a result. However, while it is time-consuming to remove cross group negative keywords the ‘cross group negatives’ button will save you a great deal of time. You will stay on budget as a result and avoid competing against your own ads.


I am using SEMRUSH for the last 3 months and found it the best keyword research online tool which every blogger and internet marketers should use. Especially after they add Indian data on their database, more and more Indian webmaster are using this amazing keyword research tool. But, in my opinion they still need to do some improvement in it, especially with the User-Interface which is cumbersome for a new webmaster.
Turnes out - yes, yes I do!!! From doing keyword research, to defining who my competition is in my own market, and what keywords THEY use, to defining weekly tracking on important metrics, both on my website AND social media channels, SEMrush has played a HUGE role in the way that I have started to see my small business as an actual business and not just a hobby.
Pros: SEMrush is a tool suite for advanced advertising the executives. It gives proficient full perceivability into traffic originating from various correspondence channels and to pick up knowledge into the effectivity of their advertising approaches. As SEMrush gives significant commitment data, computerized advertisers are better furnished to position the brands they work with higher in the web crawler rankings and in the cognizance of their objective market by means of other media and strategies. In addition, SEMrush empowers promoting experts to pick up influence over their opposition by giving them profitable understanding into what their shoppers and prospects are keen on. When they have distinguished those points, they can utilize them in making all the more captivating substance. Exhaustive catchphrase looks into apparatus and area examination. Backlink following. Work area/versatile pursuit breakdowns. Venture based SEO crusade structure is particularly valuable. Catchphrase proposals and proactive SEO suggestions.
Whether searching for a product or determining what others are buying, entering a keyword is the first step. Select the ebay longtail keywords from the list that are most relevant and download them. By typing the results into Ebay, you will quickly see if there is a demand for your product. As a buyer you will get the most relevant products to your search.
Check Domain Competitors: The Advertising Research tool provides a list of common keywords, online competitors’ AdWords spend, and estimation of paid traffic. The system will exclude results which aren’t from the real market of the domain by analyzing the overall number of keywords for every domain and the number of domains’ most common keywords. If the domains have a very high number of common keywords, they can be considered competitors. So, you can then focus attention on your PPC rivals.
The other star feature of the Domain Vs. Domain tool is it provides you with a detailed report on the competitors’ domains. You can see all the common keywords their domains are associated with and compare their website’s position for each keyword to your own. This allows you to get some insight into what is working for the competition and mimic their success by optimizing your ad strategy and content marketing.
The software is very easy to use and understand, it comes packed with lots of features that you may need two or more software suites to do. I find it worth far more than we pay for it. It has payed for itself in a very short time. It allows me to get very granular with my searches and also lets me export a lot of information so that I can make business decisions based on the whole picture. 

One of the biggest predictors of your SEO success is the difficulty of the keywords targeted. The more difficult and highly competitive that keyword is the more effort, time and money it will require. Even though it is a generalized SEO statement using the Keyword Difficult Tools helps to predict if you’ll be able to rank for that keyword. It uses a number system and overall system which ranks the keywords based on how hard it is to target.
Ahrefs is a worthy tool, although I feel they should give new users a free trial instead of the $7 for 7 days trial, which is hardly enough trial period to adequately track a competitor’s website. For individuals/freelancers in the SEO digital space, the subscription pricing is quite high when you’re just starting, but once your clients start to see the benefits, it will be worth it as you get more business. Otherwise, there’s little I found to dislike about Ahrefs.
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.
Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.
The tool also helps you discover and follow the hottest topics in your niche via the nifty hashtag reports. You can see which hashtags are making posts more engaging and take a peek at what your competitors are doing. Plus, it allows you to see who has mentioned you, your brand or products with a comprehensive “Mentions” report. The report also helps you discover PR opportunities.
SEMrush Advertising feature helps in achieving the maximum ROI from your PPC campaigns. SEMrush gives you valuable data on your competitors’ PPC campaigns, like keywords, budget, campaign activities, and so on. Using these data, you can improve your own campaign and get the maximum ROI possible out of it. This not only helps you avoid certain mistakes, it also saves your time and cost. You cease from burning money in a campaign that gives no or least return.
If you're okay with the pricing they offer – Ahrefs is the perfect solution for any content creators out there. You are able to step up your SEO game with data on number of backlinks as well as info on that particular site. But before you start using Ahrefs, try out what Google already offers first, maybe it will be enough for you in the beginning.
What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
One thing I don't like is that Ahrefs sometimes does not provide exact keyword search volume. Instead – it provides approximate numbers which confuses us in cases when we think a keyword should get more traffic that it actually does once the SEO content is published. To get the most up to date and exact numbers, you'd better off use Google's keyword planner.

Overall: Overall, SEMrush is definitely the best in class SEO, PPC and digital marketing tool in general. While other tools can become a little more specialized in a specific field of digital (Moz for SEO, for example), SEMrush allows you utilize one tool for all insights, planning, tracking and reporting at a very affordable cost all things considered.


Depending on the plan, you are only allowed up to 100 domain searches a day. If you purchase their top tier plan you only get double of that. Sometimes it can take you several days to do certain types of research. This can start to get a little bothersome as we work with several clients and all of them need to use this software to make sure everyone is getting the best work that we have to offer. 

Hi Ankit, Good article. I just browsed through the website of wordtracker dotcom. I have a few doubts around keywords.What do you mean by long tail key words? Are there different kinds of key words available? Is it the same as key words..? I can think of at least a 100 key words at a given time. How many keywords does wordtracker offer at the rate it charges us at $27.

I purchased SEMRush last week and completed a Site Audit I couldn’t believe my site had so many problems. The only problem I have is that there are a lot of recommendations but no instructions on how to fix them. For example, the software advised me to use follow links on my posts instead of the No-follow links, several duplicate contents, meta description problems etc. Do you have nay ideas I can use to rectify the SEMRush problems?
The overview section is the place where you can find everything you need to know about your website. It’s complete with numbers, graphs, and anything you need to see regarding the changes happening to your website. As an SEO professional, you need to be capable of adapting your SEO campaign on the spot. And with the data provided by Ahrefs, you’ll immediately know what to do to improve your site’s performance.

Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.
However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.
Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!

It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.

Pros: This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.


What I like best is the number of tools offered to manage your client work. Two items I rely on weekly are site audits and search visibility tracking. In addition to this, there are tools offered for organic and paid competitor research which are fairly thorough, as well as optimization recommendations and backlink opportunity reports which can be useful, once the necessary setup has been process. Overall, SEMrush has become a fairly robust tool in the past couple years.
The dashboard is an easy way to get an overall picture of our ranking, backlinks, and organic traffic. And as a small company looking to drive brand awareness through search, their keyword exploration tools are essential to our SEO strategy. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits straight away.
We use the tool mainly to help with our SEO clients. Personally, I like the rating tool on the page. I think it's a great way to compare your page with the top 10 ranking pages for a specific keyword. The site audit in particular can offer quick answers. SEMrush is our main SEO tool and really does it all, especially with the massive updates from last year. Track keyword ranking positions, offer some keyword search tools and compare the domain with others related to it. You can also automate reports that are labeled blank. It also performs domain analysis, tracking of backlinks and audits of sites that we use all the time in our SEO business.
Pros: I love how simple SEMRush is to use and how intuitive their UX is. I've used their topic research tool for clients and it has helped inform their entire content marketing strategy, from the calendar itself to the amount of paid/organic attention we give each piece of content. Their tool is always fast, loads quickly and is easy for novices to understand.
In our experience, the Lead Generation tool is pretty useful but perhaps most if you’re running a SEO business and want to collect sales leads. What it does not tell you is which pages were crawled. So, you better prepare an answer to this question just in case a prospect asks. Though in our experience it is a pretty useful tool which is packaged in an easy to use interface.
Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!

The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
Traffic over time: You can find out the traffic trend of the competitor website from this chart. Very useful to know their content marketing strategies. A steady increase of traffic line showcases that they use white-hat SEO strategies and use proper content marketing strategies. On the other hand, quick bump up of traffic and a quick breakdown of traffic reveals that the particular website has used black-hat SEO tactics and Google has penalized it. 

Many businesses use Google’s massive Display Network to improve their search advertising. So, the SEMrush Display Advertising feature is another great addition since it gives you information regarding other companies using the display network. You’ll also find out which are the most successful display ads leveraged by the competition. By analyzing leaders in your niche it allows you to tweak your own images, ad headlines, call to action and ad copy amongst other things. You can also see how many ad impressions they received and if it had any conversion potential. Finally, the other important aspect of the feature is being able to compare media banners with text only advertisements to see what is working better for the competition.
The overview section is the place where you can find everything you need to know about your website. It’s complete with numbers, graphs, and anything you need to see regarding the changes happening to your website. As an SEO professional, you need to be capable of adapting your SEO campaign on the spot. And with the data provided by Ahrefs, you’ll immediately know what to do to improve your site’s performance. 

General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.
Pros: I love how simple SEMRush is to use and how intuitive their UX is. I've used their topic research tool for clients and it has helped inform their entire content marketing strategy, from the calendar itself to the amount of paid/organic attention we give each piece of content. Their tool is always fast, loads quickly and is easy for novices to understand.
Top Referring Content – This displays the most popular page that links to your target website. They determine the popularity of the page through the number of social shares it has. You can use this to help your SEO campaign by knowing which page/website has a decent social media following, and you can partner with them for more link opportunities to improve your backlink profile.
Hi Ankit, Good article. I just browsed through the website of wordtracker dotcom. I have a few doubts around keywords.What do you mean by long tail key words? Are there different kinds of key words available? Is it the same as key words..? I can think of at least a 100 key words at a given time. How many keywords does wordtracker offer at the rate it charges us at $27.
Overall: SEMrush is a must have for anyone involved in search engine optimization as we are. The information handled is at our fingertips in seconds and can be passed on to clients or other members of the team efficiently and coherently. SEMrush is amazing for performing audits, the SiteAudit tool kit is extensive and can be adapted to fit each client in order to provide an on point and targeted campaign. The tools provided by SEMrush are invaluable and after using it I can't imagine running a successful campaign without it.
Check if there are governmental or educational links: EDU and GOV links are some of the best as they help to improve authority.  So, every SEO professional knows the value of these links as they directly result in an SEO boost. Just a handful of these links can mean a great deal for your website. The tool shows if there are any of these backlinks to your website.
Pros: I use the free version for my small e-commerce website. I have been able to link up my social media accounts so I can keep track of how they are doing and how much more (or less) engagement they each get week-on-week/ month-on-month. I've input my competitors so I can see how they are doing when comparing to mine (it's nice to know if my rankings have reduced and others have, it's perhaps a seasonality thing) SEMrush gives you masses of tips to help you improve your website, really drilled down into tips per page. My account is limited as it's the free one so I get updates monthly as to how my page tips are doing (such as I need to add ALT tags) but I actually like monthly reviews as it gives me plenty of time to get cracking and make a dint in my to-do list.
SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.
Traffic over time: You can find out the traffic trend of the competitor website from this chart. Very useful to know their content marketing strategies. A steady increase of traffic line showcases that they use white-hat SEO strategies and use proper content marketing strategies. On the other hand, quick bump up of traffic and a quick breakdown of traffic reveals that the particular website has used black-hat SEO tactics and Google has penalized it.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.  They helped the industry turn for the better, and SEO has never been simpler. With the tools such as Ahrefs being available in the market, it became simple for us to get better at what we do.
Pros: Seo tools are common in these days for beginners to find right keywords and back links .mainly what users are searching is important. well SEMrush is one of the good software in internet to help you in search results,backlinks,best keywords which your website rank higher and extra.you can use this website for any particular topic .there are so many options in this website to grow your channel.it works for websites or videos or products.SEMrush will give you right domain comparrison also.howmuch volume is searching for particular keyword is most important thing so it is the place you can get all the information.try it

Hi Anil, both are great SEO tools I would say because I’ve been using both of them for a long time now. SEMrush offers even more incredible features and their databases are even bigger and regularly get updated when compared to Ahrefs. But as you said, Ahrefs is equally good and I really like their keyword analysis data to be precise when compared to any other tool.


The My Reports tool also enables the creation of custom reports complete with your business’s logo, annotations, comments, and other features. All of the custom report features exist to highlight and clarify your findings, structure, etc. You can also use pre-defined templates which makes it possible for anyone in your team to create a report and even schedule its creation.
I work with legal websites and it makes it easy to see what the top law firm websites are using for backlinks. I can then export all the backlinks into an Excel file and decide what are the best ones for me to try and obtain for our clients. The reports section is nice too, it gives us an easy to understand solution for our clients and answers their question of where their money is going to.
Semrush is one of the best alternatives for SEO and marketing research. The platform provides a wide variety of reports on almost all aspects of marketing: competitive analysis, rankings, link building, keyword research, site health, advertising and social media. And that's not even the full list! It's one of the best options for any marketer looking for an all-in-one marketing research solution.
As a long time Moz user and I might even say a super fan of their product, it feels really odd to be writing a review of Ahrefs. But here we go--I love Ahrefs. The design, the UI, the gigantic keyword database and now the newly redesign site audit are a thing of beauty. I continue to be impressed by the data they provide, features that are added frequently and my favorite feature has to be the top pages report. (Not sure why I love that so much--but it just makes it extremely simple to research a site or competitor with that report.)
Pros: While there are plenty of SEO-related CRMs out there, SEMRush unifies all the essentials under one roof, while also including actual actionable SEO-hints and strategies right on your dashboard. There is even social media tracking and posting built in, so you don't even need to go find another software for that. It really does wonders for building a brand and maintaining brand awareness and mentions.

The other star feature of the Domain Vs. Domain tool is it provides you with a detailed report on the competitors’ domains. You can see all the common keywords their domains are associated with and compare their website’s position for each keyword to your own. This allows you to get some insight into what is working for the competition and mimic their success by optimizing your ad strategy and content marketing.

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