One thing I don't like is that Ahrefs sometimes does not provide exact keyword search volume. Instead – it provides approximate numbers which confuses us in cases when we think a keyword should get more traffic that it actually does once the SEO content is published. To get the most up to date and exact numbers, you'd better off use Google's keyword planner.

Turnes out - yes, yes I do!!! From doing keyword research, to defining who my competition is in my own market, and what keywords THEY use, to defining weekly tracking on important metrics, both on my website AND social media channels, SEMrush has played a HUGE role in the way that I have started to see my small business as an actual business and not just a hobby.
Pavan, I would suggest you to give a try to it. Its a win-win situation for you as you will have free access to SEMrush pro version worth $47 for 14 days and you are not going to lose anything. If you like it, continue using it. With the kind of features SEMrush is offering, there is no alternative as such. With SEMrush, you can track 500 keywords with Pro version (price $99.95) and with Moz, you have to pay $99 for tracking 300 keywords only. So feature wise, SEMrush is much better than Moz or any other SEO/SEM tool available in the market.

Semrush has helped our organization in different ways as it not just improved our website ranking but also enable us to make our clients happy by providing the best results. Semrush helped us by letting us know about the backlink opportunities. The tool also allows generating performance report which saved our time as we were able to send SEO performance reports to our clients any time.
Yes when I bought it few months back, It has nothing for Indian version of Google. So, I bought it for my client. Later, company extended my account for 3 more months for writing the review. 🙂 But I was not using it because my blog has very less organic traffic from other countries and I also write articles for Indian users. Now, I can do proper research for Indian users and track competitors 🙂
SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!
Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.
SEMRush boasts of a number of tools which are aimed at improving SEO and content marketing as a whole. The primary goal of these tools is to help users laser focus their efforts on what matters to drive the most targeted traffic which consequently improves conversions. That said getting to grips with these tools for a newbie can take some time but which is made easier thanks to SEMRush’s various blogs and tutorials.
Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.
A big chunk of consumers is on social media channels. That is why it is imperative for businesses to be where their target customers are. These platforms can be utilized to maximize engagement and they also make it simple to measure the performance of a brand’s social strategy. By gaining visibility into that aspect, companies can find better ways to reach out to their audience and turn them into purchasers and SEMrush assists businesses in making that possible.
Pros: SEMrush is a neat and powerful tool for any online marketing campaigns. It is great for SEO and PPC campaigns. I can see my website's data with a single click of a button. It also allows me to track my keywords but I think that they are not as accurate or the data is not recently updated. Their backlink checker works fine for me and I can see who's linking to my websites.
What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways big and small that can prevent your site from being seen by search engines and thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.
It is also an excellent tool for anyone searching for relevant long-tail keywords that apply to their business. Long-tail keywords help to create more opportunities for ad campaigns, copy, content, and anchor text which boosts SERPs. All of the best keywords that you’re interested in targeting can be combined into one list for easy later reference that way you have all the required data on hand when needed.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)
We have been using Semrush in our company to manage the SEO part. This tool is helping our team to build backlinks by discovering the new link building opportunity. Moreover, this tool help us to discover all onpage issues in our website and help us to resolve those problems. This tool is comprehensive and we don't need any other tool apart from this to manage SEO of our website
Faizan, since you have a new blog, so you should go for least competitive keywords. You can use SEMrush Keyword difficulty (KD) metrics while doing keyword research for your niche. Don’t target keywords that has more than 50 KD and monthly search volume should not be more than 500-600. Please let me know in case you have any additional question for me.
I am using SEMRUSH for the last 3 months and found it the best keyword research online tool which every blogger and internet marketers should use. Especially after they add Indian data on their database, more and more Indian webmaster are using this amazing keyword research tool. But, in my opinion they still need to do some improvement in it, especially with the User-Interface which is cumbersome for a new webmaster.

Does this mean that Ahrefs gives false difficulty scores? No. It just means what in Ahrefs's opinion, building the recommended number of links to your page will influence all the other factors enough that you will rank. Building 10 links to your single page will increase its page authority and your domain authority. You will be likely to end up closer to page 1.
SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update.
This report can help you reverse engineer, down to the day, a link building campaign that your competitor is running (always good to be out in front of a big link push by a competitor) and can also help you evaluate your own link campaign or even help you spot a link growth issue that may have resulted in some kind of penalty or over-optimization filter.
The dashboard is an easy way to get an overall picture of our ranking, backlinks, and organic traffic. And as a small company looking to drive brand awareness through search, their keyword exploration tools are essential to our SEO strategy. It's also a pretty straightforward tool to use, so can you jump right in and get a lot of benefits straight away.

Support for Multilingual Websites: Keyword research is available in 16 languages i.e. German, English, French, Dutch, Spanish, Italian, Hebrew, Finnish, Danish, Italian, Polish, Russian, Turkish, Norwegian, Chinese and Swedish. So, regardless of the language or region, you’re targeting its possible to find the right keywords to reach them more effectively.
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance. 

Hi Anil, a fantastic post. I would like to know your opinion since in my case I do not have the budget to keep two tools at the same time. I currently use semrush since there are things that I like a lot but I have doubts about the speed of the backlink audit tool. Recently I have encountered a problem in which semrush has not detected backlinks that were potentially dangerous to my website and this has hurt me. This part worries me a little because I’ve already seen the ears of the wolf. On the price-quality ratio of the two tools, would you continue with semrush or would you go to ahrefs? Thank you very much!


Even though you may be running a pretty good backlinking campaign in a bid to get backlinks from highly reputed sources you can’t control the sites linking back. Also some website you may not want to be affiliated with in any way. So, to protect your website from being penalized because of being affiliated with so-called “bad websites” the backlink tool can help you find and disavow those links.
Pros: SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).
The Intersecting Link Opportunity report we love could offer an automatic version that takes into account the top 20 listings for a given keyword phrase, saving the researcher copy/paste time and having to run multiple requests. Their Most Popular Content list is definitely helpful, but doesn't give us the semantic relevancy we get from the intersecting report.
Keyword Research: a lot of clients don't know what queries to go for, they just assume their best product is what's best to focus on. SEMrush helps determine what users actually search for. Competitor Research: again, most clients don't know who their true competitors really are. Site Audit: easily find and fix crucial issues in client websites that quickly increase organic search results. And there's so much more!

The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.
SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update.
The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
This feature can definitely help your SEO campaign, specifically, your link building campaign because you now have the capability to see all of the domains that removed your link from their content, and you can contact the webmaster to see if you can reclaim the lost link – this means that you now have the opportunity to either improve or continue your outreach and overall link building goals.
However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..

I’m very local service oriented and I have several pages that our on the first page of google and I do get traffic. I see that I have a 1 rating DA and PA. There is decent competition for some of my keywords. Is possible to have a website that generates traffic with only a 1? It’s a young site and I’m trying my best to get it going stronger. I hired someone but that clearly hasn’t worked out well if I’m still at a one.
Jonathan, when an Internet user searches through Google, then he enters, at that moment, his thoughts in the form of queries. For Google to analyze the query and display the results, there are rankings according to their own algorithms. However, Google also shows users the ads that are of interest related just to the users’ query. These ads at Google are called Adwords and they show an extremely high degree of success because they see ads directly related to the users’ query.
Overall: Being new to the market and having a relatively young business and domain visibility, we are competing with the giants in terms of company size, their history in the business, their domain age. It's a big challenge to even rank against this giants when it comes to organic search. That is when a tool like SEMrush is able to tell you where you are against your competitor and what you can do to beat them in ranking position. And so we did for at least some of the biggest name in the industry. We aim to be on position 1, soon!
The search console will list all of the links and also help you discover bad links, new ones, and compile a backlink sheet which you can then use to disavow all the backlinks you don’t want. Interestingly, the tool has automated that process as well by merely exporting the entire list directly to Google’s disavow tool with no edits or switching from the tool. The idea is to keep the backlink record clean.
Hi Anil, a fantastic post. I would like to know your opinion since in my case I do not have the budget to keep two tools at the same time. I currently use semrush since there are things that I like a lot but I have doubts about the speed of the backlink audit tool. Recently I have encountered a problem in which semrush has not detected backlinks that were potentially dangerous to my website and this has hurt me. This part worries me a little because I’ve already seen the ears of the wolf. On the price-quality ratio of the two tools, would you continue with semrush or would you go to ahrefs? Thank you very much!
As a long time Moz user and I might even say a super fan of their product, it feels really odd to be writing a review of Ahrefs. But here we go--I love Ahrefs. The design, the UI, the gigantic keyword database and now the newly redesign site audit are a thing of beauty. I continue to be impressed by the data they provide, features that are added frequently and my favorite feature has to be the top pages report. (Not sure why I love that so much--but it just makes it extremely simple to research a site or competitor with that report.)
Each company has its own characteristics, and can need a specific Marketing Software solution that will be adjusted to their business size, type of customers and staff and even particular niche they cater to. It's not wise to count on finding a perfect solution that will work for each company no matter what their history is. It may be a good idea to read a few SEMrush reviews first and even then you should keep in mind what the solution is supposed to do for your business and your workers. Do you require an easy and straightforward service with just elementary functions? Will you actually make use of the advanced functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy app that will fit your budget. 

We have been using Semrush in our company to manage the SEO part. This tool is helping our team to build backlinks by discovering the new link building opportunity. Moreover, this tool help us to discover all onpage issues in our website and help us to resolve those problems. This tool is comprehensive and we don't need any other tool apart from this to manage SEO of our website

An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.

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