Localize Ad Campaigns: Paid search like the one offered by AdWords differs in the way it works from one country to the next. If you are targeting international clients, the advertisements have to be adapted for a specific geography. The local ad campaigns feature allows you to analyze keywords and texts from over a hundred countries in more than twenty languages. You are able to look at what keywords Dutch, French and American users are typing into search boxes to find the services products, etc. that they want.
The Content Explorer is a nice addition for convenience, but it doesn't come close to replicating what a tool like BuzzSumo can do. Then again, it likely isn't intended to, but it's the one area of the product that feels like it might be a bit tacked on at this point. This isn't so bad though as the feature still offers a useful purpose, it's just that purpose is a little shallow.
If you’ve gone through the whole post, we have clearly mentioned that we’re using SEMrush for a long time and also got a lot of better results with it (it means, we’re clearly mentioning that SEMrush can be a great choice for bloggers). But that being said, Ahrefs is not a bad tool either. In fact, both these tools have almost similar features with similar pricing plans. First, give a try to SEMrush with our free trial once and you’ll mostly end up using it.
There are numerous SEO tools out in the market, however, if link building is the topic at hand, then I honestly think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and it also has one of the best features for finding broken links, curating skyscraper articles, and link reclamation.
Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
Of the three popular backlink reporting tools (Majestic, Moz, Ahrefs), Ahrefs provides the most useful link data. Even in other areas of SEO, Ahrefs seems to always keep their toolsets fresh. They continually add in useful tools and features that make other software suites less relevant. The most recent addition is their site audit tool which provides a beautiful visualization of technical site issues.
The audit is for all pages and not only one. What happens in the majority of the cases is that pages / posts have similarities so you can group them together. For example the pages of a website may be ok but the blog post pages may be missing titles. It’s a lot of work especially for a 500 pages website but you can start from the most important pages first and work your way to the rest
Its simple all that’s required is to log-into your SEMrush account, click on the Lead Generation Tool on the left. The Widget Settings will open up, and you can fill out the form with all the required information that you want visitors to see. Then personalize the subject and response message in the email and hit ‘save.’ The opt-in form can be further personalized with updated colors which reflect your website’s design or branding.
Now the Domain vs. Domain tool is a rather unusual visual tool which allows you to compare up to 5 different domains. You can then compare and contrast data from all of the domains. It is handy for SEO experts who want to conduct and later update their competitive analysis of the industry and where they fit in. The Venn algorithm uses diagrams and other essential bits of data to give you a pretty good idea of where your website is placed in the grand context of the niche.
I like the keyword position tracker and the site auditing with the competitor comparisons. It's really useful to see where my website is with a side-by-side comparison with our competition in regards to specific keywords we're targeting. The site auditing tool helps to identify issues with the website that can easily be fixed in order to get a better grade and be more relevant on search engines.
SEMrush is an extremely popular SEO software which encompasses a host of tools for social media, website audits, rank tracking, etc. It is considered the gold standard when it comes to competitive analysis features. The features provide users with valuable information about their competition, link building, display advertising, organic search, and paid search. All that information allows you to see how well the competition is performing which in turn helps you decide which are the best strategies to use in your own SEO campaigns. Plus, it shows why some of the competition is doing poorly so that you can avoid what clearly isn’t working for them.
Faizan, since you have a new blog, so you should go for least competitive keywords. You can use SEMrush Keyword difficulty (KD) metrics while doing keyword research for your niche. Don’t target keywords that has more than 50 KD and monthly search volume should not be more than 500-600. Please let me know in case you have any additional question for me.
Still I double check to see what softwares are providing the real results. Some are lacking in a few areas and some use the same Google Keyword planner to fetch keywords. When it comes to keywords and PPC you need a lot. When it comes to keywords and website optimisation you need comptetitor analysis. This is done from several sources to ensure the best data is gathered. Using the free version of SEM Rush it is limited in what it provides. Would also love to see the insides of the GURU account. Thanks again for a great read.
One thing I don't like is that Ahrefs sometimes does not provide exact keyword search volume. Instead – it provides approximate numbers which confuses us in cases when we think a keyword should get more traffic that it actually does once the SEO content is published. To get the most up to date and exact numbers, you'd better off use Google's keyword planner.
SEMRush provides us with reports on SERP placement, keywords, SEO placement, competitors' SERP strategies, and backlinks. It's an invaluable tool for data which aids in analysis, guides marketing decisions and keeping clients informed of progress in SEO strategies. It was helpful to show how the results of a technical audit increased site visibility. Also good for tracking ad and keyword campaigns.
SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.
Recommended Keywords: In my opinion, this is the most important feature because it is hard to rank for a given keyword without using related keywords a couple of times. So, you can’t rank a plumbing page without mentioning water, pipes, and faucets. It recommends keywords which are marked in gray and once they are used those keywords turn green. That’s an excellent visual indicator of which keywords were used.
However, most people prefer to use their local language so the queries generated by American customers will differ from Europeans. Also, some search terms will be misspelled because people are in a hurry to find what they want or maybe using a mobile device to type. So, knowing which keywords international users are typing in to get what they want will provide additional advertising opportunities which could yield better results with a lower price tag.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.