I work with legal websites and it makes it easy to see what the top law firm websites are using for backlinks. I can then export all the backlinks into an Excel file and decide what are the best ones for me to try and obtain for our clients. The reports section is nice too, it gives us an easy to understand solution for our clients and answers their question of where their money is going to.
Pros: Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.
The software is very easy to use and understand, it comes packed with lots of features that you may need two or more software suites to do. I find it worth far more than we pay for it. It has payed for itself in a very short time. It allows me to get very granular with my searches and also lets me export a lot of information so that I can make business decisions based on the whole picture.
Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.

Overall: I have always had a positive experience with SEMrush. They are a supportive team and it is relatively easy to find up-to-date tutorials to help you to get the most out of their suite of tools. New features are being added all of the time, so the SEMrush team does a very good job of keeping pace with the changing world of SEO. They are clearly active in the community and work hard to share their expertise. With their 14 day trial offer you really cannot go wrong.
Pros: SEMRush is a full-fledged powerhouse for SEO building strategy and SEO audits. It's pretty beefy, so I would only recommend it if you have the time and patience for SEO, as the software gives a ton of outlets in looking up actionable items for your SEO Strategy. The first thing that I really liked with SEMRush was the initial SEO audit of my site -- I was able to see what's good and what's bad about my SEO, and the quick errors or warnings for title headers and ideas for gaining more traffic was awesome. Moving on, I found their analytics just as good as Google Analytics, showing me where my traffic is coming from and where I can improve my paid search positions. I haven't used the Social or Content aspects of SEMRush but social listening looks to be baked in well and integrated nicely. If you're in the market for seeing how your organic and paid search traffic plays a part, and then strategizing in how to improve your overall position against organic search and then your competitors, I'd recommend SEMRush.
SEMRush boasts of a number of tools which are aimed at improving SEO and content marketing as a whole. The primary goal of these tools is to help users laser focus their efforts on what matters to drive the most targeted traffic which consequently improves conversions. That said getting to grips with these tools for a newbie can take some time but which is made easier thanks to SEMRush’s various blogs and tutorials.
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