Hi Anil, a fantastic post. I would like to know your opinion since in my case I do not have the budget to keep two tools at the same time. I currently use semrush since there are things that I like a lot but I have doubts about the speed of the backlink audit tool. Recently I have encountered a problem in which semrush has not detected backlinks that were potentially dangerous to my website and this has hurt me. This part worries me a little because I’ve already seen the ears of the wolf. On the price-quality ratio of the two tools, would you continue with semrush or would you go to ahrefs? Thank you very much!
Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.
In this article, I will discuss about this SEM tool that can be used to research competitors’ keywords – SEMrush, which I have used in many projects. Writing is no more about just putting up what your readers love but also about searching and finding what readers have been searching and putting them into post, so, that it can drive relevant traffic from search engine. Or, putting it the other way, using these keywords, you can drive highly relevant traffic through ads in search engine.
Brian is the founder of MeiggsMedia and has a love for digital marketing, entrepreneurship, and personal finance. Brian has been quoted in several online publications, including Yahoo! Finance, NASDAQ, MSN, AOL, Discover, GOBankingRates, Student Loan Hero and more. When not helping others reach their goals, Brian can be found at the gym, traveling, exploring Washington DC, or helping bloggers, entrepreneurs, and small businesses succeed at MeiggsMedia.

Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.
Social media is by far one of the best ways for a business to engage with their target audience and consequently create brand awareness. The Social Media Tracker tool by SEMRush affirms the need for companies to use social media but turbocharges their effort. The tool provides information on things like the top performing posts by competitors so that businesses can see what they have done correctly to engage with people then compare that with their own engagement. This type of comparison is invaluable since it allows companies to hone their social media campaign based on what’s working for the competition.

Top Referring Content – This displays the most popular page that links to your target website. They determine the popularity of the page through the number of social shares it has. You can use this to help your SEO campaign by knowing which page/website has a decent social media following, and you can partner with them for more link opportunities to improve your backlink profile.
Provides a way to track the effect of link building activity and demonstrate the impact on search traffic. Excellent for competitor analysis. Helps with researching what content to produce, which competitors are gaining in search and why, which keywords your site could realistically aim to rank for, and gives you enough information to plan how to do it.

Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
I thought I was the only one confused between these two tools. I wasn’t sure which SEO tools to use and whether I should prioritize Ahrefs over Semrush or the other way around. I know they have different features. When it comes to keyword research, Semrush is better, but for backlink analysis, it’s Ahrefs. This comparison helped me decide which one to get. Thanks for the article! The comments above also helped me in my decision.
Cons: The con is a basic con with all SEO/SEM tools in the age of Google. PPC data is rarely accurate in terms of what companies are spending, not the fault of SEMRush as much as the sources are unreliable (yes Google, talking about you), which makes what used to be an accurate measure more of a guess. Still you will get an understanding, but the PPC end must be looked at more from Adwords than trusting this tool, or any tool.
Semrush is one of the best alternatives for SEO and marketing research. The platform provides a wide variety of reports on almost all aspects of marketing: competitive analysis, rankings, link building, keyword research, site health, advertising and social media. And that's not even the full list! It's one of the best options for any marketer looking for an all-in-one marketing research solution.
As a professional blogger, I've always struggled with getting more traffic to my own websites and the websites that I handle. And one of the strategies that I routinely use is search engine optimization. SEO or Search engine optimization involves a lot of things. While On Page SEO is mostly done on the website, the OFF Page stuff is mostly done outside of your website. Ahrefs has helped me do a lot of the Off page stuff like analyzing what are my competitor's SEO strategies, what are their backlinks, where are they getting them. I've also used Ahrefs to find out my competitor's content strategy because I could easily check what are the content and pages that are getting the most shares and backlinks on their website.
I purchased SEMRush last week and completed a Site Audit I couldn’t believe my site had so many problems. The only problem I have is that there are a lot of recommendations but no instructions on how to fix them. For example, the software advised me to use follow links on my posts instead of the No-follow links, several duplicate contents, meta description problems etc. Do you have nay ideas I can use to rectify the SEMRush problems?
There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.
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