The total number of backlinks and their quality pointing to your complete website result in the overall authority of your domain. The external links that all point to a specific page will help this page to rank in the search engine results (SERPs). The relevance and quality of an external link are very important factors when you like to measure the impact / value of an link. To find out more about quality links have a look at this article on: the Official Google Webmaster Central Blog – https://webmasters.googleblog.com/2010/06/quality-links-to-your-site.html
Get Product Feed Insights: While Google AdWords may use keywords to decide if an ad should be shown product listing ads tend to manipulate the product feeds. So, the competition’s PLA feed is a secret, but that’s where this feature comes in. The Position Report generated shows keywords that are signaling their listing to show ads, their PLA’s ranking in search results, the PLAs that are popping up for each keyword, and a promoted product’s price and title amongst a few other things.
Utilize the "broken backlink" section. Utilize the ability to isolate lost and gained links by date. Let's say you have drops around October. You could go to right before that and specifically isolate good links lost or bad links gained, etc. They also have a good amount of helpful online resources for learning how to use the tool. Great graphs show overall trends for linking domains or linking pages. Check out the ability to sort by AHREFS' quality statistics to help analyze quality/low quality links.
Ahrefs also helps users dig deep into their competitors’ search traffic with the Positions Explorer tool. You can easily see the keywords the competition is ranking for in the search engines as well as the keywords they are spending on for their advertising and marketing campaigns. Even better, you can see the flow of organic and paid traffic they are receiving.
Keyword Research: a lot of clients don't know what queries to go for, they just assume their best product is what's best to focus on. SEMrush helps determine what users actually search for. Competitor Research: again, most clients don't know who their true competitors really are. Site Audit: easily find and fix crucial issues in client websites that quickly increase organic search results. And there's so much more!
Lite allows you to have a 7 day trial for $7. After the trial ends, it costs $99 per month or $990 per year. This plan allows you to track up to 5 projects (websites) and track 500 keywords per project. You can search 25 batches of keywords per day, but you can search up to 10,000 keywords per batch. I like to use it to search multiple ideas for long tail keywords at once so I don't use up all my searches.
The pricing policy. I purchased the tool for 12 months in end of Jan 2018. This included 5000 SERP updates with a standard plan and all of a sudden, Ahref changed this back to 1000 without any warning. Their pricing page wasn't even reflecting this change, and I was informed about that when talking to a support rep. I understand the Company wants to increase pricing based on improved tools, but when you have made a 12 months purchase in advance, you would expect this new pricing to apply by the end of your contract at least... Or potentially to be grandfathered in the old pricing. But No - Ahref will basically apply this very aggressively with no warning at all or heads up. It's sad, in fact very sad as it shows the company is definitely not customer-centric.
The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
I manage our SEO and I needed another tool in addition to Google Search Console. We also didn't want to pay an SEO vendor, so we decided to go with this tool to help track how our keywords were doing. We had an issue with one of our tags and our keywords dropped off completely and I was able to see that this happened because of the charts in SEMrush, and we made the needed adjustments. If we didn't have this tool that could have been left for months.
Cons: On the backlink side of things, I'd like to see a more strategic way of reaching out to potentially high-value domains. I don't think to send an email to each of the website owners actually worked in terms of exchanging links. Other than that, other suggestion and audit, on page check are all great working together. We have a Thai team who also uses the same tool, however the report doesn't show up on the local language. Which actually is not a turn down, you can still the keywords translated within the tool.
This report can help you reverse engineer, down to the day, a link building campaign that your competitor is running (always good to be out in front of a big link push by a competitor) and can also help you evaluate your own link campaign or even help you spot a link growth issue that may have resulted in some kind of penalty or over-optimization filter.
It depends on the size of your operation, but I think you could get just as much value out of the Mangools Suite. This is the group in charge of KWFinder. But you can also take advantage of their SERP watcher and LinkMiner, and SiteProfiler features since you have an established business. They aren't quite as powerful as Ahrefs, but they get you 90% of the way for about 50% of the cost.
Longtail Keyword Research Made Easy: Every SEO specialist knows that relying on just the top 3 or 4 keywords isn’t the right thing to do. While you should focus on them since they have the largest volume but each day there are people using thousands of long tail queries which generate significantly less traffic, but the keywords are easier to target. Interestingly, these long tail keywords combined present on average 70% of search traffic. SEMrush collects long-tail keywords with a search volume of around ten queries a year. The keywords are shown in ascending order by volume. Since they have less competition, it is easier for your website to rank for them. Over time they can become a significant source of traffic.
I just tried and its working fine from my end. When clicking on the link, you should be taken to the SEMrush page where you should be able to grab SEMrush pro account for free for the next 14 days worth $47. Please clear cache for your browser and try then. Please let me know if you still face any issue in claiming the 14 days SEMrush pro account for free.