Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
Don’t know how many of your keywords are currently ranking at the top of Google search results? Or are you finding it hard to track all your keyword positions? If yes, SEMrush can help you track all of your keywords. It creates a list of all the keywords at one place and helps you check their positions whenever you logged into the SEMrush pro account.
Each company has its own characteristics, and can need a specific Marketing Software solution that will be adjusted to their business size, type of customers and staff and even particular niche they cater to. It's not wise to count on finding a perfect solution that will work for each company no matter what their history is. It may be a good idea to read a few SEMrush reviews first and even then you should keep in mind what the solution is supposed to do for your business and your workers. Do you require an easy and straightforward service with just elementary functions? Will you actually make use of the advanced functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy app that will fit your budget.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
SEMRush boasts of a number of tools which are aimed at improving SEO and content marketing as a whole. The primary goal of these tools is to help users laser focus their efforts on what matters to drive the most targeted traffic which consequently improves conversions. That said getting to grips with these tools for a newbie can take some time but which is made easier thanks to SEMRush’s various blogs and tutorials.

In this article, I will discuss about this SEM tool that can be used to research competitors’ keywords – SEMrush, which I have used in many projects. Writing is no more about just putting up what your readers love but also about searching and finding what readers have been searching and putting them into post, so, that it can drive relevant traffic from search engine. Or, putting it the other way, using these keywords, you can drive highly relevant traffic through ads in search engine.


SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links.
A recent survey of SEO experts from around the world asked about their favorite SEO tool. A total of 50 experts were surveyed out of which 30 of them recommended using SEMrush. It continues to be recommended as the best keyword research and competitive analysis tool on the market. While our above-mentioned review is pretty comprehensive and outlines every feature that SEMrush has to offer you’re really not going to know if this is the right tool for you unless you use it. But most people wouldn’t want to pay 99.95$ just to trial run software or tool they haven’t used before, and that’s where we can help you.
Relation building – Find influencers in your market, who already published well performing content. For example: Best SEO Tools For.. , Top 10 products, etc. You know these authors are interested in your subject and are possible able (when they like your product or service) to get you in front of your audience and earn you a valuable link doing so. To quickly identify list post, resources and authors for your subject have a look at the Link Building Tool.
Pros: What I like most is that Semrush offers a lot of useful features and they are constantly adding new ones and developing the tool. Positions tracking is only small part of it - you cancreate different projects to automatically track changes in positions for keywords that are important for your business - for ex. by geo location, which is very useful for an international business.

Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : )


The Top 30 Report: This report shows you the top 30 of the best-performing advertisers’ websites, the media ads and texts they are using as well as the landing pages they are promoting. You’ll also see how many ad placements are used. The report also covers the competition’s calls to action (CTA) which are used to engage users, and also reveal publishers that are relevant to what they currently offer. Additionally, you’ll see publishers’ websites which are reaching thousands each day. If anything these are ideas which can be used to monetize your website or blog for better AdSense earnings.
Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.
What I like most is that Semrush offers many useful features and they are constantly adding new ones and developing the tool. An excellent feature is the site Audit function, which summarizes practically all kinds of problems you currently have with your website, such as tracking problems, hreflang conflicts, pages with 4xx status codes, broken links, duplicate or missing metainformation. The analysis function of the competition is amazing: you can analyze your competence and where it compares with them and perform gap analysis, where they are classified where not, etc. The number of links analyzed is low compared to our general profile of backlinks, but even so, it is a very useful function since it analyzes the links according to the criteria that detect the spam of links / websites, which saves us a lots of manual work.
the interface is quite nice. i like the feature that they can group all the things into a project, show the backlinks from each site and update sent to email in daily basis, sometimes it is quite busy that you cannot login and check all the metrics. Also, the competitors spending on ad is a good reference to see how and what have they done. And how we can react with them, like pay more to beat them or what. By the way, the backlink tool is very nice that we can remove toxic links linking to our site to prevent lowered ranking
The issue with all Analytics platforms is that they have, by their nature, a cluttered UI. While SEMRush allows users to customize their dashboards with the widgets of their choosing, it doesn't have a collection of custom-built templates like the Google Analytics Solutions Gallery. In short, use more contrast, negative space, and useful graphics, make it easier on my eyes.
SEMrush Advertising feature helps in achieving the maximum ROI from your PPC campaigns. SEMrush gives you valuable data on your competitors’ PPC campaigns, like keywords, budget, campaign activities, and so on. Using these data, you can improve your own campaign and get the maximum ROI possible out of it. This not only helps you avoid certain mistakes, it also saves your time and cost. You cease from burning money in a campaign that gives no or least return.
However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
We have done the comparison posts around these tools here https://bloggerspassion.com/semrush-vs-ahrefs-review/ and here https://bloggerspassion.com/moz-vs-semrush/. Please go through both the review posts and go with the SEO tool which fulfil your needs. You can also try Free trial for these SEO tools. And go for the premium version of a SEO tool which you feel is best for you.
An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn't the end of the road for SEO success. It's important to pay attention to your competition's SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be corollary to your audit and ongoing SEO maintenance. 

Keyword explorer, which was released few weeks back is one of the most exhaustive tools that we have see off late. Keyword Ideas, Phrase Match and KD help content marketers to align their content marketing efforts with organic search trends. Apart from that from an on page point of view, the tool gives everything that modern age webmaster need to track their overall performance.

There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn't the end of the road for SEO success. It's important to pay attention to your competition's SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be corollary to your audit and ongoing SEO maintenance.
I like the keyword position tracker and the site auditing with the competitor comparisons. It's really useful to see where my website is with a side-by-side comparison with our competition in regards to specific keywords we're targeting. The site auditing tool helps to identify issues with the website that can easily be fixed in order to get a better grade and be more relevant on search engines.
Truly an insightful post Matthew, thank you very much for your awesome content. My first site is about to be launched and it’s been a ton of work to get to this point and I know that’s just the start. I would love to have a years membership of SEMRush to help my blog get off the ground. I have used the demo version a few times and it provides a lot of value. Thanks again for this amazing article and I hope I win.
As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.

Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.


The Advertising Research report is mainly intended to improve your advertising campaigns by providing a glimpse into what the competition is doing. You will find out how the competition is leveraging PPC investments by viewing their traffic, volume, CPC estimations, etc. for every keyword. Plus, you’ll discover valuable information which allows for businesses to improve their PPC system and work on reducing the advertising budget by yielding better results. After all, there is a lot you can learn from a seasoned competitor who may have spent thousands of dollars honing their campaign.

Ankit, you have very nicely explained the difference between SEO and SEM. I understood them to be part of it each other, but never gave it a proper thought. Search Engine Optimization (SEO) is a technique that helps raise up our (search) rank bring more traffic to our website. While Search Engine Marketing (SEM) is a larger concept that includes SEO as well. Internet Ads are an important component of SEM.

Does this mean that Ahrefs gives false difficulty scores? No. It just means what in Ahrefs's opinion, building the recommended number of links to your page will influence all the other factors enough that you will rank. Building 10 links to your single page will increase its page authority and your domain authority. You will be likely to end up closer to page 1.
Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.
Topic Research is an innovative and useful tool currently in beta and free for paid SEMrush users. However, once the beta period is over those who wish to use the tool may have to pay a currently undeclared amount of money. Now with that out of the way the Topic Research tool works by helping marketers discover the most popular content within their niche across the internet. You’ll find hundreds of headlines which could potentially resonate with your target audience. Also, a list of FAQs is presented which ensures that you’re answering all the questions that your target audience may ask.
We love the Intersecting Link Opportunity report, which helps us plan our link-earning strategy based on the semantic Web and relevancy. There really isn't a better way of finding industry websites to market with that could result in organic link wins. Our team has been using Ahrefs for as long as we can remember, mainly because it offers a higher volume of discovered links when weighed against similar tools.

Get Product Feed Insights: While Google AdWords may use keywords to decide if an ad should be shown product listing ads tend to manipulate the product feeds. So, the competition’s PLA feed is a secret, but that’s where this feature comes in. The Position Report generated shows keywords that are signaling their listing to show ads, their PLA’s ranking in search results, the PLAs that are popping up for each keyword, and a promoted product’s price and title amongst a few other things.
Start by going to the Keyword Magic Tool or click on the Topic Research, enter in a seed keyword that you’re targeting and analyze the table of all the related keywords. Then choose one with a difficulty score of around 65 or below. Open the SEO Content Template, enter the selected keywords from the tool and review the template suggestions. The template will continue to provide you with recommendations and allows you to see how well it's going. It also ties in with the SEO Writing Assistant plugin for WordPress and Google Docs.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Overall: Being new to the market and having a relatively young business and domain visibility, we are competing with the giants in terms of company size, their history in the business, their domain age. It's a big challenge to even rank against this giants when it comes to organic search. That is when a tool like SEMrush is able to tell you where you are against your competitor and what you can do to beat them in ranking position. And so we did for at least some of the biggest name in the industry. We aim to be on position 1, soon!

Pavan, I would suggest you to give a try to it. Its a win-win situation for you as you will have free access to SEMrush pro version worth $47 for 14 days and you are not going to lose anything. If you like it, continue using it. With the kind of features SEMrush is offering, there is no alternative as such. With SEMrush, you can track 500 keywords with Pro version (price $99.95) and with Moz, you have to pay $99 for tracking 300 keywords only. So feature wise, SEMrush is much better than Moz or any other SEO/SEM tool available in the market.


Ahrefs is incredibly comprehensive and straight forward. From keyword discovery to site audits I use ahrefs for all my SEO needs. It's the first SEO program I was introduced to when starting me SEM management career and has proven to be the best time and time again. I've used their competitors liker moz, SEM rush, and a couple other services- none of which have come close to stacking up.
Over the past few months, we have been receiving a lot of requests from people to review SEMrush. One big reason is that it is touted as one of the best SEO software out there especially when compared to competitors like Ahrefs and Majestic. Don’t take me wrong both Majestic and Ahrefs are great, too but SEMrush has its own set of unique strengths that when leveraged properly can yield excellent results in the form of favorable rankings. That’s why we’ve taken the time and put in a lot of effort to write this SEMrush Review.
Cons: SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
Utilize the "broken backlink" section. Utilize the ability to isolate lost and gained links by date. Let's say you have drops around October. You could go to right before that and specifically isolate good links lost or bad links gained, etc. They also have a good amount of helpful online resources for learning how to use the tool. Great graphs show overall trends for linking domains or linking pages. Check out the ability to sort by AHREFS' quality statistics to help analyze quality/low quality links.
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