Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.

Thanks for the article, really gives some clear insights.I am currently testing out Ahref’s and have tested Moz and Semrush in the past as well. In my opinion Ahref’s UI is the best and clearest. I will have to test Moz and Semrush again i am afraid to be sure which one to start using. Have been using SE Ranking for rank tracking mostly but have noticed rank positions are not accurate most times.

the interface is quite nice. i like the feature that they can group all the things into a project, show the backlinks from each site and update sent to email in daily basis, sometimes it is quite busy that you cannot login and check all the metrics. Also, the competitors spending on ad is a good reference to see how and what have they done. And how we can react with them, like pay more to beat them or what. By the way, the backlink tool is very nice that we can remove toxic links linking to our site to prevent lowered ranking
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